Breaking Ads Colombia: Almacenes Éxito, Chocolate Corona and Pastas La Muñeca ::: Premium Content:::

Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of Almacenes Éxito, Chocolate Corona y Pastas La Muñeca. The digital advertizing campaigns were active during the last week of November and the first of Dicember, 2013. They were tracked with ColombiaWebMonitor™ technology.

Almacenes Éxito

exito

Advertiser:  Almacenes Exito S.A.

Campaign:  "Cyber Lunes"

Language: Spanish

Description: Cyber Monday sales promotion at Exito.com

Site: RCNRadio.com

Server: GoogleSyndication.com (GoogleAdSense)

Chocolate Corona

corona

Advertiser: Grupo Nutresa S.A.

Campaign: "Comparte tus Recetas" Concurso

Language: Spanish

Description: Share cooking and baking recipes with Chocolate Corona. 

Site: CanalRCN.com (Colombia)

Server: e-Planning.net

Pastas La Muñeca

muneca

Advertiser: Harinera del Valle S.A.

Campaign: "Carrera de la mujer"

Language: Spanish

Description: Carrera de la Mujer" promotion on December 1st in Barranquilla by "Pastas La Muñeca".

Site: Terra.com.co

Server: GoogleSyndication.com (GoogleAdSense)

Source: Media Economics Group, ColombiaWebMonitor™. For more information: 1 (704) 841-2030.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.