US Media Consulting to sell into Yahoo Colombia
Yahoo! digital inventory Colombia will be marketed by U.S. Media Consulting. Among the products, U.S. Media Consulting will market the homepage (co.yahoo.com), emails, mobile advertising and search page (search).
Yahoo! is situated among the top five positions in Colombia regarding Internet traffic in the country.
"We are focused on growing our presence in the country and we are pleased to collaborate with U.S. Media Consulting to provide a better service to our advertisers," said Henry Zamarripa, regional sales manager for Yahoo Colombia. "We hope to contribute to the growth of local digital marketing industry, which in turn will make an impact on access and consumers’ connection."
Juan David Ramirez will be responsible for U.S. Media Consulting commercialization of Yahoo! Colombia. He will exclusively be in charge of this task.