Spanish Newspaper El País to launch Brazilian digital edition
12/03/2013
What? Spanish newspaper El País has launched a new website in Porguese for the Brazilian market. Why it matters: El País is expanding into the
December 3, 2013
Wing’s Speyer: “100% of our clients include social networks in their media mix”
12/03/2013
Social Networks have become a major force in the marketing space. Not just as earned media but also in terms of paid media, Andrew Speyer,
US Media Consulting to sell into Yahoo Colombia
12/03/2013
Yahoo! digital inventory Colombia will be marketed by U.S. Media Consulting. Among the products, U.S. Media Consulting will market the homepage (co.yahoo.com), emails, mobile advertising
Our Interactive Directory: Thousand of marketers at your Fingertips (VIEW DEMO)
12/03/2013
We just uploaded a demo of our Interactive Directory of Corporate Marketers and Agency Executives on Portada’s Youtube channel. VIEV THE DEMO! Let us know what
Brazil: Coca Cola Picks StartMeApp for Mobile Advertising Campaigns in the country
12/03/2013
StartMeApp today announced it has been selected by Coca-Cola FEMSA to deploy multiple mobile advertising campaigns over StartMeApp’s real-time-bidding (RTB) platform in Brazil.
Wing’s Speyer: “100% of our clients include social networks in their media mix”
12/03/2013
Social Networks have become a major force in the marketing space. Not just as earned media but also in terms of paid media, Andrew Speyer, VP Managing Director at Wing tells Portada. Interestingly, Speyer notes that expectations for social networking programs may be too high as agencies and clients are still finding their way in the social media space.