US Holiday Desktop E-Commerce Spending to reach US $48.1 Billion

What? According to comScore, online retail spending using desktop computers for the November–December period will reach US $48.1 billion, mobile commerce is expected to reach US $7.1 billion and digital channels e commerce spending is expected to be US $55.2 billion for the season.
Why it matters? The growth rate represents a 14-percent gain versus last Holiday.

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According to Comscore, for the holiday season-to-date, US $18.9 billion has been spent online using desktop computers, Inceasing by 14% over last year's result .Tuesday, November 19 has been the heaviest online spending day of the season to date at US $963 million. Two other shopping days – Thursday, November 14 and Sunday, November 24 – have also seen at least $900 million in online retail spending.

 

Holiday Season to Date

2012/

Millions($)

2013/

Millions($)

Percent Change

November 1 – 24

US $16,562

US$18,912

14%

Source: comScore, Inc.Total U.S. – Home & Work Desktop Computers/2013 Holiday Season To Date vs. Corresponding Days* in 2012.

“The heaviest online spending day so far fell just below $1 billion in sales, and though we’ve not yet reached that benchmark we can expect to see that spending threshold eclipsed numerous times during the post-Thanksgiving period. Black Friday and Cyber Monday can both be expected to easily surpass that total, with Cyber Monday already beginning to point toward $2 billion.” said Andrew Lipsman, comScore VP of Marketing & Insights.

ComScore 2013 Holiday Online Retail Spending Forecast

Online retail spending using desktop computers for the November–December period will reach US $48.1 billion, representing a 14-percent gain versus year ago. This growth rate is very similar to last season’s 14-percent growth rate.

 2012/

Billions($)

2013/

Billions($)

Pct Change

January – October Actual

US $143.9

US $164.0

14%

Holiday Season Forecast (Nov-Dec)

US $42.3

US $48.1*

14%*

* Forecast. Source: comScore, Inc.Total U.S. – Home & Work Desktop Computers.Desktop Online Non-Travel (Retail) Holiday Consumer Spending

ComScore expects mobile commerce (i.e. buying on smartphones and tablets) to reach US $7.1 billion for the November-December holiday season, representing 13 percent of total digital commerce. Total spending across digital channels is expected to be US $55.2 billion for the season.


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