US Holiday Desktop E-Commerce Spending to reach US $48.1 Billion

What? According to comScore, online retail spending using desktop computers for the November–December period will reach US $48.1 billion, mobile commerce is expected to reach US $7.1 billion and digital channels e commerce spending is expected to be US $55.2 billion for the season.
Why it matters? The growth rate represents a 14-percent gain versus last Holiday.

Hispanic Online Video

Hispanic Online Video

According to Comscore, for the holiday season-to-date, US $18.9 billion has been spent online using desktop computers, Inceasing by 14% over last year's result .Tuesday, November 19 has been the heaviest online spending day of the season to date at US $963 million. Two other shopping days – Thursday, November 14 and Sunday, November 24 – have also seen at least $900 million in online retail spending.

 

Holiday Season to Date

2012/

Millions($)

2013/

Millions($)

Percent Change

November 1 – 24

US $16,562

US$18,912

14%

Source: comScore, Inc.Total U.S. – Home & Work Desktop Computers/2013 Holiday Season To Date vs. Corresponding Days* in 2012.

“The heaviest online spending day so far fell just below $1 billion in sales, and though we’ve not yet reached that benchmark we can expect to see that spending threshold eclipsed numerous times during the post-Thanksgiving period. Black Friday and Cyber Monday can both be expected to easily surpass that total, with Cyber Monday already beginning to point toward $2 billion.” said Andrew Lipsman, comScore VP of Marketing & Insights.

ComScore 2013 Holiday Online Retail Spending Forecast

Online retail spending using desktop computers for the November–December period will reach US $48.1 billion, representing a 14-percent gain versus year ago. This growth rate is very similar to last season’s 14-percent growth rate.

 2012/

Billions($)

2013/

Billions($)

Pct Change

January – October Actual

US $143.9

US $164.0

14%

Holiday Season Forecast (Nov-Dec)

US $42.3

US $48.1*

14%*

* Forecast. Source: comScore, Inc.Total U.S. – Home & Work Desktop Computers.Desktop Online Non-Travel (Retail) Holiday Consumer Spending

ComScore expects mobile commerce (i.e. buying on smartphones and tablets) to reach US $7.1 billion for the November-December holiday season, representing 13 percent of total digital commerce. Total spending across digital channels is expected to be US $55.2 billion for the season.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.