Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of Avon, Cookies Noel and Bancolombia. The digital advertizing campaigns were active during the last two weeks of October and the first of November, 2013. They were tracked with ColombiaWebMonitor™ technology.
Avon
Advertiser: Avon Products, Inc.
Campaign: “Avon es Estilo RCN” Concurso/CanalRCN.com
Lenguage: Spanish
Description: Third phase of “Avon es Estilo RCN” contest in Colombia. Grand prize is to be be presenter for one day on RCN’s “Programa Estilo”.
Site: CanalRCN.com (Colombia)
Server: e-Planning.net
Galletas Noel
Advertiser: ‘Grupo Nutresa S.A.
Campaign: “Tosh – Galletas/Barras de Cereal Naranja”
Lenguage: Spanish
Description: New orange-flavored crackers and cereal bars with Vitamin C
Sites: CanalRCN.com (Colombia), Caracol.com.co, CaracolTV.com (Colombia), Cromos.com.co, RevistaFucsia.com
Servers: e-Planning.net, GoogleSyndication.com
Bancolombia
Advertiser: Grupo Bancolombia
Campaign: “American Express Blue – El Corral Restaurant Promotion”
Lenguage: Spanish
Description: Amex benefits program for Bancolombia Amex Blue card (“Beneficios American Express”) Campaign includes interstitial (1024 x 600) and expandable banners.
Sites: ElColombiano.com, ElEspectador.com (Colombia), ElPais.com.co, ElTiempo.com (Colombia), Vanguardia.com
Servers: e-Planning.net, ced.sascdn.com (Smart AdServer)
Source: Media Economics Group, ColombiaWebMonitor™. For more information: 1 (704) 841-2030.
