Breaking Ads Colombia: Avon, Galletas Noel and Bancolombia ::: Premium Content :::

Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of Avon, Cookies Noel and Bancolombia. The digital advertizing campaigns were active during the last two weeks of October and the first of November, 2013. They were tracked with ColombiaWebMonitor™ technology.

Avon

avon

Advertiser:  Avon Products, Inc.

Campaign:  "Avon es Estilo RCN" Concurso/CanalRCN.com

Lenguage: Spanish

Description: Third phase of "Avon es Estilo RCN" contest in Colombia.  Grand prize is to be be presenter for one day on RCN's "Programa Estilo".

Site: CanalRCN.com (Colombia)

Server: e-Planning.net

Galletas Noel

tosh

Advertiser: 'Grupo Nutresa S.A.

Campaign: "Tosh - Galletas/Barras de Cereal Naranja"

Lenguage: Spanish

Description: New orange-flavored crackers and cereal bars with Vitamin C

Sites: CanalRCN.com (Colombia), Caracol.com.co, CaracolTV.com (Colombia), Cromos.com.co, RevistaFucsia.com

Servers: e-Planning.net, GoogleSyndication.com

 

Bancolombia

Banamex

Advertiser: Grupo Bancolombia

Campaign: "American Express Blue - El Corral Restaurant Promotion"

Lenguage: Spanish

Description: Amex benefits program for Bancolombia Amex Blue card ("Beneficios American Express")  Campaign includes interstitial (1024 x 600) and expandable banners.

Sites: ElColombiano.com, ElEspectador.com (Colombia), ElPais.com.co, ElTiempo.com (Colombia), Vanguardia.com

Servers: e-Planning.net, ced.sascdn.com (Smart AdServer)

Source: Media Economics Group, ColombiaWebMonitor™. For more information: 1 (704) 841-2030.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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