OMG opens new branch in Brazil

What? OMG has settled in one of the most growing territories for digital marketing in the world by opening its new branch in San Pablo, Brazil.
Why it matters? Performance marketing is growing in Latin America and this opening shows the opportunities Brazilian market offers.

brazil.flagOMG, the performance marketing group, has opened a new branch office in São Paulo, Brazil. OMG also has branches in Poland, India, Singapore and Australia.

The new branch will make use of OMG’s technology platform to offer advertisers performance-based affiliate marketing programmes in partnership with a network of publishers throughout Brazil. Brands such as Brastemp and Consul from Whirlpool group, SulAmérica and EasyQuarto, are already confirmed as advertisers.

OMG Brazil is managed by Flavia Moinhos. Flavia was formerly Sales and Ad Ops Manager for ClickMagic, and has also worked at Terra Networks, ClickOn and Predicta.

Brazil is one of the fastest growing territories for digital marketing in the world. It has more than 100m people with internet access, and the number is rising faster than anywhere else in the world. Online purchases in the first six months of 2013 came to more than BRL12bn (US $5.287 billions), with the total expected to reach BRL28bn (US $ 12.335 billions) by the end of this year.

According to Richard Syme, OMG’s CEO, this new branch will help OMG to take advantage of Brazilian fast-growing market.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.