MRM acquires Brazilian Agency E/OU

What? MRM, the global digital and direct agency within McCann Worldgroup, has acquired the Brazilian agency E/OU.
Why it matters? This acquisition increases MRM's global presence with 31 offices in 22 countries. MRM works with brands like General Motors, Nestle, Intel, Google, Zurich Financial Services, The Coca-Cola Company, Verizon, MasterCard and Johnson & Johnson. Nestle, Nike and Regus are some of MRM Brazilian clients.

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With this acquisition, the new agency will be called E/OU MRM.

MRM's President Michael Mclaren commented, "We are excited to be joining forces with E/OU in Brazil. E/OU delivers powerful core CRM and eCRM capabilities".

E/OU is the second investment by McCann Worldgroup in Brazil this year after Preview, an agency specializing in health and wellness communications.

E/OU MRM, which has about 80 employees, will continue to be led by its current key management, including Fabio Caldeira de Souza, COO and VP-Client Services; Eduardo Rodrigues, VP-Creative Director; and Eduardo Marino Soutello, VP-Planning & Research.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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