Research: AOL, Inc. came in #1 in the Top 10 Video Ad Properties with 4 billion ad impressions

What? Google Sites, driven primarily by video viewing at YouTube.com, ranked first as online video content property in October exceptionally with 164.8 million unique viewers and AOL, Inc. came in #1 in the Top 10 Video Ad Properties.
Why it matters? Video ads accounted for 33.3 percent of all videos viewed and 3.5 percent of all minutes spent viewing video online.

According to comscore, 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion.

Other prominent findings from October 2013 include:

  • 87.1 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.1 minutes and the average online video ad was 0.4 minutes.
  • Video ads accounted for 33.3 percent of all videos viewed and 3.5 percent of all minutes spent viewing video online.

Top 10 Video Content Properties by Unique Viewers

  • Google Sites, driven primarily by video viewing at YouTube.com, ranked first as online video content property in October exceptionally with 164.8 million unique viewers.
  • 70.1 million viewers chose Facebook which ranked second
  • AOL, Inc. followed in number with 62.3 million
  • NDN  ranked #4 with 50.6 million
  • And VEVO #5 with 49.6 million.
  • Maker Studios Inc debuted in the ranking #10 with 30.5 million unique viewers.

49.1 billion video content views occurred thoughout October with :

  • Google Sites generating the highest number at 16.6 billion
  • followed by Facebook with 1.4 billion
  • and AOL, Inc. with 1.3 billion.

Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers / October 2013

 

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

188,976

49,080,851

1,330.1

Google Sites

164,819

16,595,857

506.5

Facebook

70,055

1,365,771

33.5

AOL, Inc.

62,273

1,276,425

79.5

NDN

50,555

603,047

86.9

VEVO

49,608

650,227

42.5

Amazon Sites

44,287

191,849

25.6

Yahoo Sites

42,334

357,063

69.5

Microsoft Sites

38,895

697,377

49.6

Vimeo

32,851

131,600

31.1

Maker Studios Inc.

30,475

517,104

62.7

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.Source: comScore Video Metrix .Content Videos Only (Ad Videos Not Included)

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed/October 2013

 

Top 10 Video Ad Properties by Video Ads Viewed

More than 24.5 billion video ads were viewed in October by Americans, with:

  • AOL, Inc. sustaining the #1 position with 4 billion ad impressions.
  • Google Sites came in second with 3.6 billion ads
  • followed by BrightRoll Platform with 2.6 billion
  • LiveRail.com with 2.5 billion
  • TubeMogul Video Ad Platform with 2 billion.

9.2 billion minutes was the Time spent watching video ads, with :

  • AOL, Inc. conveying the highest duration of video ads at 1.8 billion minutes.

Video ads reached 56 percent of the total U.S. population an average of 141 times during the month, with :

  • Hulu delivering the highest frequency of video ads to its viewers with an average of 81.

 

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

24,489,895

9,200

141.2

56.0

AOL, Inc. (including Adap.tv)

4,008,110

1,838

25.9

49.8

Google Sites

3,588,124

371

31.2

37.1

BrightRoll Platform

2,609,688

1,253

15.5

54.3

LIVERAIL.COM

2,524,323

993

23.0

35.4

TubeMogul Video Ad Platform

2,028,732

592

21.1

31.0

SpotXchange Video Ad Marketplace

1,874,696

629

17.0

35.6

Specific Media

1,492,130

583

13.7

35.0

Hulu

1,415,577

571

80.7

5.7

Tremor Video

799,983

336

10.6

24.3

NDN

651,262

209

13.8

15.2

comScore Video Metrix .Content Videos Only (Ad Videos Not Included)
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
Source: comScore Video Metrix.Ad Videos Only (Content Videos Not Included)

 

Top YouTube Partner Channels Ranked by Unique Video Viewers/October 2013

Video music channel VEVO sustained the top position in the Top 10 Youtube parter channel ranking with 47.8 million viewers in October

  • Fullscreen rose #2 spot with 31.5 million unique viewers
  •  Maker Studios Inc. followed with 30.5 million
  • Warner Music came in #$ with 26.1 million
  • ZEFR #5 with 23.7 million.

Maker Studios Inc. proved the highest engagement (63 minutes per viewer), followed by VEVO (41 minutes per viewer).
VEVO achieved the greatest number of videos (621 million)

  • followed by Maker Studios Inc. (517 million)
  • Fullscreen (335 million).

 

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

47,832

620,949

41.4

Fullscreen @ YouTube

31,510

335,127

33.8

Maker Studios Inc. @ YouTube

30,475

517,003

62.7

Warner Music @ YouTube

26,128

157,738

17.8

ZEFR @ YouTube

23,678

117,079

13.1

The Orchard @ YouTube

22,125

90,037

10.8

Crackle Media @ YouTube

20,804

54,124

4.8

rumblefish @ YouTube

19,653

52,254

7.2

UMG @ YouTube

17,849

63,577

9.8

BroadbandTV @ YouTube

16,546

160,745

32.4

Source: comScore Video Metrix . Content Videos Only (Ad Videos Not Included)

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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