What? Google sites led the explicit core search market in October with 66.9 percent.
Why it matters? 68.4 % of searches in October, carried organic search results from Google while 27.1 % of searches were driven by Bing.
Google Sites led the explicit core search market in October with 66.9 percent of search queries conducted according to Comscore.
U.S. Explicit Core Search
Google leading position as core search market almost triplicated market shares numbers of sites like Microsoft and Yahoo with 18.1 percent (up 0.1 percentage points) and 11.1 percent respectively. Ask Network ranked 4th with 2.6 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.
Total U.S. – Home & Work Locations October 2013 vs. September 2013
Core Search Entity |
Explicit Core Search Share (%) |
(%) |
|
---|---|---|---|
Sep-13 |
Oct-13 |
Point Change |
|
Total Explicit Core Search |
100.0% |
100.0% |
N/A |
Google Sites |
66.9% |
66.9% |
0.0 |
Microsoft Sites |
18.0% |
18.1% |
0.1 |
Yahoo! Sites |
11.3% |
11.1% |
-0.2 |
Ask Network |
2.5% |
2.6% |
0.1 |
AOL, Inc. |
1.3% |
1.3% |
0.0 |
*“Explicit Core Search” excludes contextually driven searches that do not. – Source: comScore qSearch
The number of explicit core searches conducted in October was 19.3 billion. Among these , Google Sites stood out first with 12.9 billion (up 4 %) in relation to other sites as Microsoft with 3.5 billion searches (up 4%), followed by Yahoo! Sites with 2.2 billion (up 2%), Ask Network with 499 million (up 5%) and AOL, Inc. with 260 million (up 4%).
Total U.S. – Home & Work Locations October 2013 vs. September 2013
Core Search Entity |
Explicit Core Search Queries (MM) |
% |
|
---|---|---|---|
Sep-13 |
Oct-13 |
Percent Change |
|
Total Explicit Core Search |
18,650 |
19,339 |
4% |
Google Sites |
12,477 |
12,934 |
4% |
Microsoft Sites |
3,350 |
3,495 |
4% |
Yahoo! Sites |
2,101 |
2,151 |
2% |
Ask Network |
474 |
499 |
5% |
AOL, Inc. |
249 |
260 |
4% |
“Powered By” Reporting-Source: comScore qSearch
68.4 % of searches in October, carried organic search results from Google while 27.1 % of searches were driven by Bing.