Yahoo introduces new-look homepage globally and makes way for native ads

What? Yahoo’s homepage has been updated and introduced to seven global markets, six of them in Europe.
Why it matters? The new yahoo homepage is designed to work through desktop and mobile devices, with smartphone and tablet optimized versions.The new Yahoo´s page introduces native ads as one of the advertising options, available from next year

DibujoYahoo’s homepage has been updated and introduced to seven global markets, six of them in Europe. The new homepage image debuted in the US in February and is now available in the UK, Ireland, Germany, France, Italy, Spain and South Africa.
The new-look Yahoo homepage includes more content and amount of data on tap, but does so in a less frantic way. The new Yahoo homepage has been designed to work through desktop and mobile devices, smartphones and tablet optimized versions.
The homepage will be updated introducing native ad formats or “stream ads” which resemble editorial content on the homepage, from next year.

The internet company has recently acquired startups including Summly and has also been participating in the IAB-led Native advertising Task Force.
The company’s goal after the introduction of such formats in the US early this year, is to play a key role in the online portal’s bid and attract European advertisers from 2014 onwards.

Source : M&M


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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