Univision and HSN Partner to launch “Boutique Univision, una tienda de HSN”

What? Univision and HSN partner to launch an integrated marketing partnership.
Why it matters: The deal includes product integrations of the two brands. The partnership will be promoted through a marketing campaign on TV, digital, social media and radio.

hsn.logounivisionEntertainment retailer HSN and Univision Communications announced the launching of  "Boutique Univision, una tienda de HSN,"  for U.S. Hispanic consumers.

The multi-year exclusive partnership will include HSN products across all categories, launching with curated collections in the beauty, home, fashion, culinary, electronics and holiday categories.

The partnership will be promoted through a comprehensive marketing campaign across HSN and Univision's television, digital and social media channels, including Univision Network, local television and radio stations and digital offerings. The marketing efforts will seek to promote the partnership via talent endorsements, product integration, and other efforts to aid brand awareness as well as incentivize trial offers on feature products.

"HSN is redefining the experience of shopping through engaging content and storytelling and we look forward to extending this to Univision's platforms," said Bill Brand, Chief Marketing and Business Development Officer for HSN, Inc.

"Univision has grown its portfolio of traditional media assets to include digital and innovative platforms such as this one," said Tonia O'Connor, President of Content Distribution and Corporate Business Development. "This venture with HSN speaks to this vision and represents a true partnership that will drive growth to our respective businesses while reaching Hispanic consumers in new and meaningful ways."

Univision Network's morning show Despierta America will serve as a platform for the shopping service as well as for its products via integrations on both a national and local level. By having talent present the product, viewers will be able to then purchase the items worn or used on the show – taking product integration to a new level.

Boutique Univision, una tienda de HSN, which will first launch in beta, will feature products from brands such as Coca Cola, Lancome, Benefit, OPI, G by Giuliana, Iman, Vince Camuto, HP, Samsung, Apple, Curtis Stone and Wolfgang Puck. This product assortment along with the site functionality will grow over time to match the preferences, demand and shopping habits of the Univision audience.

Boutique Univision will also feature the "Oferta Del Dia," also known as HSN's "Today's Special," a unique item available at a reduced price for a short time every day. Starting in December, Despierta America will begin showcasing HSN product on a weekly basis.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Wall Street Firms Invest in Two Hispanic Supermarket Chains

Wall Street Firms Invest in Two Hispanic Supermarket Chains

Private-equity firms KKR and Victory Park Capital will be investing in California-based Hispanic grocery chains Mi Pueblo Food Centers and Cardenas Markets, a KKR spokeswoman announced. According to a statement both companies will continue to work independently.


Healthcare Marketing under Trump:  Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Healthcare Marketing under Trump: Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Health plan providers are among the organizations that will be most impacted by president-elect Trump's new administration. In addition, healthcare marketing under the ACA (Affordable Care Act), is to a large extent Multicultural and Hispanic marketing. Portada interviewed Karen Ignagni, President and CEO at EmblemHealth, to understand how one of the U.S. largest nonprofit health plan providers evaluates the new situation.


Dentsu Aegis Network Acquires Gravity Media (UPDATED)

Dentsu Aegis Network Acquires Gravity Media (UPDATED)

Dentsu Aegis Network announced the acquisition of Findr Group, owner of Gravity Media.Acquisition of multicultural agency will form a backbone of Dentsu Aegis’ specialised multicultural marketing offering in US.