Intel Buys Kno

What? Kno has become part of Intel
why it matters? This new acquisition will help intel to build up its bussiness in the education market by including interactive textbooks.

Creative Commons - Esther Vargas

Creative Commons - Esther Vargas

Kno, Intel’s latest acquisition, is the education start-up that began as a hardware business and later turned into software — via apps letting students read interactive versions of digitized textbooks. The company is not revealing deal terms.

As a result of the acquisition, the entire Kno team will be joining Intel, except Osman Rashid, co-founder and CEO.

The acquisition of Kno will increase Intel’s global digital content library to more than 225,000 higher education and K-12 titles through existing partnerships educational publishers

Students can access Kno’s via their iPad, Android, Windows 7 and Windows 8 apps.

Source: Techcrunch

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.