November 12, 2013
Bottle Rocket, whose clients are National Geographic and ABC News and NBCUniversal among others, has taken in $17m profits for its 2013 fiscal year. This company produces apps for iPhone, Android and iPad devices and has around 170 people actively working. Although it will become part of WPP portfolio, the company will keep its brand.
What? WPP has attained specialist mobile apps developer Bottle Rocket Why it matters: The investment is part of WPP’s strategy to reinforce its capabilities in digital
What: Time Inc’s All You is publishing a 12-page custom magazine, called Celebraciones, which will focus on the holidays and will be bound into the December issue of AllYou Nestlé
113 million Mexicans will be rooting for the “Tri” as Mexico plays the 2014 Soccer World Cup qualifying match tomorrow against New Zealand. So will almost 42 million Mexican Americans in the U.S. and, without a doubt, almost everyone in the Hispanic Marketing and Media sector.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers