DG announces Q3 Results: Up 13% in Online, Declines in Latin America

What?DG has announced its Q3 results.
Why it matters:Mobile and Online were the big sectors that showed growth compared to last year.

Online & Mobile

Mobile phonesOnline revenues were up 13% to $38.2 million. The online segment's margins improved to 25% from 13% a year ago.

Mobile impressions were up 192%, while revenues are up 86%.

Among DG's priorities is growing the analytics offering at Peer39, which posted a 36% gain in revenues.

TV

Revenues from TV fell 13.6% to $51.9 million. The decline was attributed to the $2.7 million in political ad spending it garnered during the 2012 presidential and national elections.

Latin America

As DG concentrates its efforts on North America and the APAC countries, the company is starting to experience some weakness in Latin America, offsetting growth in places like Australia.

According to Neil Nguyen "We did have some sequential declines in Latin America, as clients began to focus more on social and other video channels, which impacted DG's display business there,"


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).