DG announces Q3 Results: Up 13% in Online, Declines in Latin America

What?DG has announced its Q3 results.
Why it matters:Mobile and Online were the big sectors that showed growth compared to last year.

Online & Mobile

Photo: Esther Vargas. CC Licence.

Photo: Esther Vargas. CC Licence.

Online revenues were up 13% to $38.2 million. The online segment's margins improved to 25% from 13% a year ago.

Mobile impressions were up 192%, while revenues are up 86%.

Among DG's priorities is growing the analytics offering at Peer39, which posted a 36% gain in revenues.

TV

Revenues from TV fell 13.6% to $51.9 million. The decline was attributed to the $2.7 million in political ad spending it garnered during the 2012 presidential and national elections.

 

Latin America

As DG concentrates its efforts on North America and the APAC countries, the company is starting to experience some weakness in Latin America, offsetting growth in places like Australia.

According to Neil Nguyen "We did have some sequential declines in Latin America, as clients began to focus more on social and other video channels, which impacted DG's display business there,"


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.