Brazil Approves Mobile Payment Regulations

Fabian Castro, Multicultural Marketing Director, Universal Pictures

What? Brazilian National Monetary Council has approved regulations for mobile commerce.
Why it matters: This new regulation in the country is expected to boost m-commerce in Brazil.

Mobile Phone. Cloud computingThe Central Bank of Brazil has approved regulations for mobile payments, pre-paid cards and virtual wallets. According to Brazilian papers, The National Monetary Council approved the regulations of mobile payments including that interested companies have to submit information to the Central Bank of the country.

The companies interested in implement mobile payments will have 180 days of adaptation before launching the service.

In this sense, PayPal has launched a pilot mobile payment project in Sao Paulo. Through the PayPal app, users can check-in within a store, do their shopping, confirm the payment on the credit card linked to the PayPal account and receive a proof of payment via email. Initially, the project runs in a store of the Suplicy Cafes Especiais network in the neighborhood of Jardins, Sao Paulo. The PayPal app also will gain a function to search for nearby shops and restaurants that accept the smartphone as payment, according to Telecompaper.


Editorial Staff

Portada Staff

MORE FROM PORTADA

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US. 


Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

We talked to Mebrulin Francisco, managing partner and expert in multicultural marketing analytics at Group M, and she shared some of the key insights to take into account when approaching data analytics.