StartMeApp Mobile Ad Network Acquires Digital Advertising Trading Desk AdNubo

What? StartMeApp announced its acquisition of digital advertising trading desk startup AdNubo.
Why it matters: With AdNubo, StartMeApp is betting on programmatic buying and desktop RTB trading in mobile advertising.

adnuboAdNubo will function as a branded platform as part of StartMeApp, operating under the direction of StartMeApp Network Manager Tomas Mur, who was previously the Platform Team Leader and a Senior Media Buyer with Buenos Aires-based global performance advertising platform Adnetwork. Mur’s team incorporates additional StartMeApp assets and media buying staff based in Manila.

AdNubo is an independent trading desk startup launched earlier this year. The company spelices in RTB platforms, media buying optimization and campaign deployment in line with advertiser-specified CPM, CPC, CPA or additional branded metrics. AdNubo already delivers nearly 25 billion monthly impressions in the Latin America and U.S. markets.

"Analysts and market experts increasingly identify programmatic RTB as the future driver of mobile advertising and StartMeApp’s addition of AdNubo enables us to bring the best practices in RTB desktop trading", Alejandro Campos Carles, Co-Managing Director and Founder, StartMeApp. “Programmatic RTB trading has steadily increased its share of online advertising to about 10% today, providing increased efficiency for publishers and transparency for advertisers in the desktop environment,” added StartMeApp Co-Managing Director and Founder Gaston Fonzo.

Also, StartMeApp today announced that impressions on its network worldwide increased 50% during October, hitting StartMeApp’s projected year-end target of 30 billion monthly impressions two months earlier than expected. “StartMeApp’s global growth strategy of maintaining our lead as Latin America’s largest mobile ad network, while aggressively expanding into APAC, the U.S. and European markets,” said Gaston Fonzo,


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.