Facebook Q3 Results: Mobile represented 49% of the advertising revenue

What? Facebook reported a strong third-quarter financial results with advertising revenue up 60%.
Why it matters: Mobile is one of the main drivers of growth this quarter.

Revenue grew 60 percent to $2.02 billion from $1.26 billion, helped by increasing mobile advertising revenue.

Mobile advertising revenue represented approximately 49% of advertising revenue for the third quarter of 2013. In the second quarter, mobile ads amounted to 41 percent of the total. Facebook had 874 million monthly mobile users at the end of the quarter, up 45 percent year-over-year. Facebook said it counts roughly 507 million daily active mobile users as well.

There were 1.19 billion Facebook users as of the end of September, up 18 percent from a year ago. Of these, an average of 728 million users logged in every day during the month of September, up 25 percent from a year ago.

The company said it earned net income of $425m, or 17 cents a share, in the three months to the end of September, compared with a net loss of $59m, or two cents a share the same time last year.

Latin America

According to specialists, mobile ad spend  in Latin America is going to grow (for MI) at around 70%-80% consistently, year over year. Also experts said "We believe that next's year's World Cup will be a tipping point for this process, with major brands expected to pour major ad dollar into the region."

"Banner and search advertising are still in great demand, but there a growing shift towards a more sophisticated type of ads (rich media) which include video, audio, interstitials and so on; these are generally more common with major brand advertisers, as they require heavy production resources. Native ads are going to be in great demand as well.", experts assured.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.