Changing Places LatAm: Jaime Guerra, Vincent Cordero, Hernando Ruiz-Jiménez, Damián Mazotta…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Vincent Cordero - HBO ::: Hernado Ruiz Jimenez, Damian Mazzotta, Juan Varela - impreMedia  ::: Jaime Guerra - IMS ::: Nicolás Mc Cormack - Discovery Networks :::

HBO Latin America announced the appointment of Vincent Cordero to the newly created position of Chief Operating Officer (COO) beginning this Novembericer . As COO, he will be responsible for the company areas including Technology, Legal, Finance and Human Resources, reporting to Gaston Comas, CEO.

Jaime Guerra has been appointed Managing Director for IMS Social. Guerra will be in charge of overseeing all Twitter´s operations in Latin America. IMS has been working with Twitter for the last 13 months and has offices in Miami, Mexico City, Buenos Aires, Santiago de Chile, and Bogota. Also has partners in Lima, Quito, and Santo Domingo. For more info read the interview with Jaime Guerra here.

impreMedia, the leading Hispanic news and information company in the U.S., confirmed today the appointment of Hernando Ruiz- Jiménez, Executive Vice President and General Manager, East Division and Damián Mazzotta, General Manager, West Division. Juan Varela also has been tapped as the new Content Director. All three join impreMedia’s Executive Committee and report directly to Francisco Seghezzo, COO.

Discovery Networks Latin America has named Nicolás Mc Cormack Advertising & Sales VP for the South Cone. Mc Cormack will be based in Buenos Aires, Argentina.

Coca Cola Femsa has announced John Santa María Otazua as its new CEO. The executive starts working as CEO the 1st of January, 2014. Carlos Salazar has been named General Director of the company and José Antonio Fernandez Carbajal will continue to work as Executive President.  Coca Cola Femsa produce and distribute Coca-Cola´s brands in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil and Argentina.

Johnson & johnson has hired Coca-Cola´s CMO in North America, Alison Lewis as its new global CMO. Lewis will report to chairman Lynn Pendergrass. In her current role Lewis oversees more than $600 million in ad spend. According to Kantar Media.

Twitter has appointed Vivian Schiller as head of news. Schiller comes from NBC News, where she leded the network’s digital division.


Editorial Staff

Portada Staff

MORE FROM PORTADA


Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.