Changing Places LatAm: Jaime Guerra, Vincent Cordero, Hernando Ruiz-Jiménez, Damián Mazotta…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Vincent Cordero - HBO ::: Hernado Ruiz Jimenez, Damian Mazzotta, Juan Varela - impreMedia  ::: Jaime Guerra - IMS ::: Nicolás Mc Cormack - Discovery Networks :::

HBO Latin America announced the appointment of Vincent Cordero to the newly created position of Chief Operating Officer (COO) beginning this Novembericer . As COO, he will be responsible for the company areas including Technology, Legal, Finance and Human Resources, reporting to Gaston Comas, CEO.

Jaime Guerra has been appointed Managing Director for IMS Social. Guerra will be in charge of overseeing all Twitter´s operations in Latin America. IMS has been working with Twitter for the last 13 months and has offices in Miami, Mexico City, Buenos Aires, Santiago de Chile, and Bogota. Also has partners in Lima, Quito, and Santo Domingo. For more info read the interview with Jaime Guerra here.

impreMedia, the leading Hispanic news and information company in the U.S., confirmed today the appointment of Hernando Ruiz- Jiménez, Executive Vice President and General Manager, East Division and Damián Mazzotta, General Manager, West Division. Juan Varela also has been tapped as the new Content Director. All three join impreMedia’s Executive Committee and report directly to Francisco Seghezzo, COO.

Discovery Networks Latin America has named Nicolás Mc Cormack Advertising & Sales VP for the South Cone. Mc Cormack will be based in Buenos Aires, Argentina.

Coca Cola Femsa has announced John Santa María Otazua as its new CEO. The executive starts working as CEO the 1st of January, 2014. Carlos Salazar has been named General Director of the company and José Antonio Fernandez Carbajal will continue to work as Executive President.  Coca Cola Femsa produce and distribute Coca-Cola´s brands in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil and Argentina.

Johnson & johnson has hired Coca-Cola´s CMO in North America, Alison Lewis as its new global CMO. Lewis will report to chairman Lynn Pendergrass. In her current role Lewis oversees more than $600 million in ad spend. According to Kantar Media.

Twitter has appointed Vivian Schiller as head of news. Schiller comes from NBC News, where she leded the network’s digital division.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.