Changing Places LatAm: Jaime Guerra, Vincent Cordero, Hernando Ruiz-Jiménez, Damián Mazotta…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Vincent Cordero - HBO ::: Hernado Ruiz Jimenez, Damian Mazzotta, Juan Varela - impreMedia  ::: Jaime Guerra - IMS ::: Nicolás Mc Cormack - Discovery Networks :::

HBO Latin America announced the appointment of Vincent Cordero to the newly created position of Chief Operating Officer (COO) beginning this Novembericer . As COO, he will be responsible for the company areas including Technology, Legal, Finance and Human Resources, reporting to Gaston Comas, CEO.

Jaime Guerra has been appointed Managing Director for IMS Social. Guerra will be in charge of overseeing all Twitter´s operations in Latin America. IMS has been working with Twitter for the last 13 months and has offices in Miami, Mexico City, Buenos Aires, Santiago de Chile, and Bogota. Also has partners in Lima, Quito, and Santo Domingo. For more info read the interview with Jaime Guerra here.

impreMedia, the leading Hispanic news and information company in the U.S., confirmed today the appointment of Hernando Ruiz- Jiménez, Executive Vice President and General Manager, East Division and Damián Mazzotta, General Manager, West Division. Juan Varela also has been tapped as the new Content Director. All three join impreMedia’s Executive Committee and report directly to Francisco Seghezzo, COO.

Discovery Networks Latin America has named Nicolás Mc Cormack Advertising & Sales VP for the South Cone. Mc Cormack will be based in Buenos Aires, Argentina.

Coca Cola Femsa has announced John Santa María Otazua as its new CEO. The executive starts working as CEO the 1st of January, 2014. Carlos Salazar has been named General Director of the company and José Antonio Fernandez Carbajal will continue to work as Executive President.  Coca Cola Femsa produce and distribute Coca-Cola´s brands in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil and Argentina.

Johnson & johnson has hired Coca-Cola´s CMO in North America, Alison Lewis as its new global CMO. Lewis will report to chairman Lynn Pendergrass. In her current role Lewis oversees more than $600 million in ad spend. According to Kantar Media.

Twitter has appointed Vivian Schiller as head of news. Schiller comes from NBC News, where she leded the network’s digital division.

Editorial Staff @portada_online

Portada Staff


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.