BlackBerry opens new office in Colombia

What? BlackBerry has opened an Innovation Centre in Bogota, Colombia.
Why it matters: The Innovation Center aims to add new users of BlackBerry´s mobile devises in Latin America.

The Bogota facility is the fourth BlackBerry Innovation Centre in Latin America, adding to the company’s existing Innovation Centres in Argentina, Brazil and Mexico.

According to Eduardo Fernandez, head of BlackBerry’s Latin America operations, the Bogota facility, located within the Javeriana University, will leverage BlackBerry’s “global resources".

The facility aims to enable students and the developer community to interact with BlackBerry’s mobile devices, test applications, have expert technical support for the development of new releases, receive training, participate in activities and access advanced technology that will provide tools for the development of their own business, according to Telecompaper.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.