2014 Kia Optima ‘Impressive’ TV spot targets Hispanic audience

What: The latest TV spot for the 2014 Kia Optima specifically targets the Hispanic segment.
Why is it important: Manufacturers in all industries are acknowledging the purchasing power of Latinos in the United States.

In the latest advertising campaign for the 2014 Kia Optima, the Korean manufacturer went the extra mile to tailor TV spots specifically intended for the Hispanic community in the United States. (Click here to watch one of them).

The 33-sec. TV commercial highlights the features that make for the new Optima's value, showing the top priorities a typical Hispanic customer demands: high-tech amenities, turbocharged performance and redesigned front and rear fascias, as well as safety gear like Blind Spot Detection.

"The new spots help to increase Kia’s presence among the important and growing Hispanic demographic by placing the Optima in everyday situations people can easily identify with, while highlighting our midsize sedan as not only attractive and stylish but also functional, safe and feature-filled", said Michael Sprague, executive vice president of marketing & communications, KMA.

Source: Motorward.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.