Changing Places: Atif Rafiq, Arthur Sadoun, Roberto Ramos…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Atif Rafiq - Mc Donald´s  ::: Arthur Sadoun - Publicis ::: Frederic Cumenal - Tiffany & Co. ::: Berry Jasin - SBS ::: Roberto Ramos - Profero :::

McDonald’s has appointed Atif Rafiq as chief digital officer. The executive will be in charge of looking for ways to connect to consumers, particularly in the mobile space. McDonald’s is currently testing mobile payments in the US, including mobile ordering. Atif Rafiq is to join the business in two weeks and will set to work on ecommerce strategy, reporting to chief brand officer Steve Easterbrook.  Rafiq was formerly general manager for Kindle Direct Publishing at Amazon, responsible for overseeing global product management, marketing, design and development. Prior to that, he was at Yahoo and he has also held roles at AOL and Goldman Sachs.

Publicis Groupe has named Arthur Sadoun CEO for Publicis Worldwide, its largest advertising network. Arthur Sadoun has been promoted to CEO of Paris-headquartered Publicis Worldwide, replacing Jean-Yves Naouri at the head of the unit. Naouri who has served as executive chairman of Publicis Worldwide since 2001 remains chief operating officer of Publicis Groupe.

Tiffany & Co executive vice president Frederic Cumenal was promoted to president. He joined the US jewellery brand in 2011 from LMVH and will be overseeing its design, merchandising and marketing functions.

Profero, an independent digital agency, has appointed Roberto Ramos as Managing Director for Latin America. In this position, Roberto will lead the agency’s expansion into the region. His initial focus will be on bringing rising Latin American brands to the U.S. and markets around the world, as well as identifying strategic opportunities to open offices in Brazil and Mexico to service the international needs of existing clients. Ramos will continue to be based out of Profero’s New York headquarters.

Spanish Broadcasting System Inc., (SBS) announced the appointment of Mr. Berry Jasin to Mega TV Revenue Chief & SVP of National Sales, Consolidated. Mr. Jasin will be responsible for overseeing the revenue and profit performance of Mega TV's consolidated operations, including all local, regional and national revenue categories as well as paid programming and retransmissions revenue. Mr. Jasin will remain based in Miami, Florida and will report to Albert Rodriguez, COO of SBS.

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).