Univision to reach larger U.S. audiences partnering with Time Warner, Bright House

What: Univison teams up with TWC and Bright House to broaden its reach and offer access to content for digital platforms and VOD. TWC and Bright House Networks will be among the first distributors to have Robert Rodriguez's El Rey Networks.
Why is it important: Media companies in the United States are building or strengthening their  partnerships in order to better reach Latino audiences in shared markets nationwide. Says Tonia O'Connor, Univision's president of content distribution, that "Hispanics represent a significant growth opportunity for distributors".

Spanish-language media giant Univision Communications prepares to reach an ever-growing Hispanic audience in the United States, thanks to a new deal it has just signed with Time Warner Cable and to Bright House Network's launching of two Univision networks, featuring sports and soap operas ("telenovelas").

Yesterday afternoon, Univision and TWC signed a new, multiyear distribution deal that includes carriage of several of Univision's new networks including the highly anticipated English-language El Rey Network, an entertainment project which is being developed by Hollywood filmmaker Robert Rodriguez and FactoryMade Ventures. (El Rey attempts to attract second- and third-generation Latinos who primarily watch English-language TV.)

This deal's financial terms were not disclosed, but the pact came well in advance of the expiration of the companies' current arrangement and was reported as not contentious.

Such multiplatform arrangement provides continued distribution for the main Univision broadcast network, its secondary network UniMás and cable entertainment channel Galavisión, plus a slate of new networks: Univision Deportes, telenovela network Univision tlNovelas, and FOROtv, a feed of the Mexico City-based news network owned by Grupo Televisa, a minor stakeholder in Univision. The deal will also provide Time Warner Cable’s customers access to content for digital platforms, including its video-on-demand service and “TV Everywhere” offering that allows subscribers to watch shows when they are away from home on their tablets or laptops.

Bright House Networks, on the other hand, announced it will launch two new Univision networks –Univision Deportes Network and Univision tlNovelas, available as of today. Customers will also have access to a robust offering of content for digital platforms and VOD, which includes "TV Everywhere" content for Bright House TV's platforms and access to Univision's UVideos and Univision Deportes digital properties.

Bright House Networks will also be among the first distributors to carry the El Rey Network (beginning January 2014).

TWC and Bright House were ranked among the Top Ten Multichannel Video Service Providers in the United States, by number of subscribers, in 2012:

Multichannel Service Operator

# of subscribers

Comcast

21,995,000

DirecTV

20,080,000

Dish Network Corporation

14,056,000

Time Warner Cable, Inc.

12,218,000

Verizon Communications, Inc.

4,726,000

Cox Communications, Inc.

4,540,280

AT&T

4,536,000

Charter Communications, Inc.

4,158,000

Cablevision Systems Corporation

3,197,000

Bright House Networks, LLC

2,013,145

Source: Wikipedia, with estimates from SNL Kagan.

 

Sources: LA Times, PR Newswire.

 

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).