New wellness TV channel INTI Network addresses Hispanic audiences

What: Alterna'TV is launching a Hispanic-focused wellness channel called INTI Network TV to cable television providers in the U.S.
Why is it important: As Alterna TV's affiliate director of sales Maricela Hernandez puts is, Latinos are very much interested in improving themselves, their environment and in wellness topics in general. Branded communications can address this interest.

Alterna’TV, a subsidiary of Latin America’s satellite service provider Satmex, is launching a Hispanic-focused wellness channel called INTI Network TV to cable television providers in the U.S. The channel’s programming will include yoga, meditation, self-help, spiritual growth, relationship to the environment, family and community, travel, arts and culture, among other wellness topics for Spanish-speaking, 25 to 54 year old Latinos.

The network, INTI, is named after the Inca word for sun, “initi,” which means the source from which life radiates. In short, INTI Network TV is "the essence of who we are."

U.S. carriage partners working with Alterna’TV are: AT&T U-Verse; Cablevision’s iO en Espanol; Charter Latino; Comcast; DirecTV; Dish Network; Grande Communications; RCN; San Bruno Municipal Cable TV; Time Warner Cable and Wave Broadband.

Sources: Voxxi, Hispanic Business.


Editorial Staff

Portada Staff

MORE FROM PORTADA

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US. 


Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

We talked to Mebrulin Francisco, managing partner and expert in multicultural marketing analytics at Group M, and she shared some of the key insights to take into account when approaching data analytics.