Google buys gesture-recognition startup Flutter

What: Google has acquired Flutter, a San Francisco-based startup that develops gesture-recognition software, enabling Mac and Windows users to control popular apps via webcam.
Why is it important: This new purchase has triggered widespread buzz on whether the new gesture technology will be incorporated into Google's products, from Nexus handheld devices and Chromebook laptops to Glass.

Flutter was founded three years ago, and since then a true fanbase has been built around it, due to its efficient gesture-recognition technology that detects simple hand signals via webcam, and uses them to control apps such as iTunes, YouTube, Pandora, Grooveshark and Netflix.

Flutter CEO Navneet Dalal –who according to BBC News used to work at Google– confirmed the news in a blog post on Wednesday, remarking that his team "will be continuing our research at Google." The deal's financial terms were not disclosed.

Flutter users will be able to continue to use the app.

Sources: ZDNet, BBC News Technology, Engadget, Flutter.

 

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.