Breaking Ads México: SafetyPay, EA Sports and Volkswagen ::: Premium Content:::

Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in the second fortnight of September. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from SafetyPay, EA Sports and Vokswagen.

 

SafetyPay.mx

Safety Pay

Advertiser: SaftPay Inc. (dba SafetyPay)

Campaign: "SafetyPay.mx"

Language: Spanish

Description: SafetyPay is a real-time payment solution that enables customers to make online purchases from merchants worldwide and pay directly through their local bank account in their local currency.

Sites: Chilango.com, Diario.com.mx, ElFinanciero.com.mx, MedioTiempo.com (Mexico), MetroFlog.com (from Mexico), Publimetro.com.mx, Record.com.mx, Taringa.net

Servers: ds.Serving-Sys.com (MediaMInd), GoogleAds.doubleclick.net, GoogleSyndication.com.

EA Sports

FIFA

Advertiser: Electronics Arts, Inc.

Campaign: "FIFA 14"

Language: Spanish

Description: EA Sports FIFA 14 video game. Release Date September 14.

Sites: CNNMexico.com, Chilango.com, ESPNDeportes.com (from Mexico), MedioTiempo.com (Mexico), Milenio.com (Mexico)

Servers: ced.SasCDN.com (Smart AdServer), GoogleSYndication.com, mdn.net (DoubleClick)

 

 

Volkswagen

 VW

Advertiser: Volkswagen SA

Campaign: "Haz Huella Con Vocho" Promocion

Language: Spanish

Description: Celebrating the 60th anniversary of the VW Beetle ("Vocho") in Mexico, "Haz Huella con Vocho" promotion/event where VW owners will be selected to form outline of the VW logo with their cars.

Sites: Excelsior.com.mx, Imagen.com.mx

Servers: e-Planning.net

Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.