Breaking Ads México: SafetyPay, EA Sports and Volkswagen ::: Premium Content:::

Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in the second fortnight of September. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from SafetyPay, EA Sports and Vokswagen.

 

SafetyPay.mx

Safety Pay

Advertiser: SaftPay Inc. (dba SafetyPay)

Campaign: "SafetyPay.mx"

Language: Spanish

Description: SafetyPay is a real-time payment solution that enables customers to make online purchases from merchants worldwide and pay directly through their local bank account in their local currency.

Sites: Chilango.com, Diario.com.mx, ElFinanciero.com.mx, MedioTiempo.com (Mexico), MetroFlog.com (from Mexico), Publimetro.com.mx, Record.com.mx, Taringa.net

Servers: ds.Serving-Sys.com (MediaMInd), GoogleAds.doubleclick.net, GoogleSyndication.com.

EA Sports

FIFA

Advertiser: Electronics Arts, Inc.

Campaign: "FIFA 14"

Language: Spanish

Description: EA Sports FIFA 14 video game. Release Date September 14.

Sites: CNNMexico.com, Chilango.com, ESPNDeportes.com (from Mexico), MedioTiempo.com (Mexico), Milenio.com (Mexico)

Servers: ced.SasCDN.com (Smart AdServer), GoogleSYndication.com, mdn.net (DoubleClick)

 

 

Volkswagen

 VW

Advertiser: Volkswagen SA

Campaign: "Haz Huella Con Vocho" Promocion

Language: Spanish

Description: Celebrating the 60th anniversary of the VW Beetle ("Vocho") in Mexico, "Haz Huella con Vocho" promotion/event where VW owners will be selected to form outline of the VW logo with their cars.

Sites: Excelsior.com.mx, Imagen.com.mx

Servers: e-Planning.net

Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.