Newcast launches VideoLab to help clients develop better video content strategies

What: ZenithOptimedia's Newcast has launched VideoLab, an initiative to help clients optimize their online video content strategies.
Why is it important: Brands that create and distribute online-native video content, not just advertising, are discovering that it is one of the most effective ways to engage and excite consumers, says Mark Waugh, global CEO of Newcast.

Newcast, the specialist branded content and experience division of ZenithOptimedia, has launched VideoLab, a new consultancy service that –in collaboration with YouTube and Google's Wildfire social marketing software– will help clients make better decisions about their online video content strategy and activation, by means of a workshop process.

VideoLab's workshops will help clients create more relevant and authentic content that builds a sustainable audience across a client’s owned channels, and will also address issues such as how online video content should deliver brand messages in a social-led environment; what type and length of video content is most relevant for a particular client category; optimal publishing frequency for YouTube and how to maximise content visibility and shareability.

VideoLab will also offer a video content "health check", data-driven insights to enhance video content planning and scheduling, expertise on new production and commissioning models for online video, access to YouTube content creators and channel founders and advice on creating a long-term social video strategy that delivers against business objectives. Sessions will be hosted in YouTube’s London and New York offices.

"With more than one billion people tuning monthly into content on YouTube, [this website] has become an integral place for brands to reach their audience online", says Carlo D'Asaro, VP, sales and operations, Southern & Eastern Europe, Middle East, and Africa at Google.

Source: M&M Global.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.