Portada´s editorial staff presents the full coverage of the Hispanic Sports Marketing Forum 2013!
Archive for 09/26/2013
Alejandro Campos Carlés – StartMeApp: “Latin America gets residual panregional advertising from mobile global campaigns. That is beginning to change”
Portada interviewed Alejandro Campos Carlés, Co-Director and Founder of StartMeApp, an independent mobile advertising network with offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore. “It’s not just about media buying, clicks or impressions, but about transformation: transforming impressions/clicks into the response that advertisers are seeking from the audience,” says the company founder.
Portada announces the Winners of the 2013 Hispanic Advertising and Media Awards! Top Hispanic Sports Marketing Campaign Coca-Cola Soccer Campaign Top Content Provider to Hispanic Audiences MamásLatinas´Qué Más Top Digital Media Professional of the Year Jessenia Enriquez-García Top Hispanic Print Advertising Campaign Telemundo La Voz Niños / Horizon Media Top Hispanic Advertising Campaign Downy Unstopables […]
Joel Bary, CEO of Latinmedios and moderator of the panel, “Going Digital,” at the Hispanic Sports Marketing Forum, #PORTADA13, reminded the audience that Hispanics in the US have $1 trillion in buying power. With a population of 50.5 million, brands have achieved on 70% penetration of the market. Still, Hispanics are engaged in social media, and “it’s not just about […]
The Hispanic landscape is complex from a media standpoint because “this is not a one-size fits all audience. There are nationalistic differences. There are generational differences, bilingual second generation Hispanics, differences in passion points and how they consume media
One of the most popular presentations at the Hispanic Sports Marketing Forum, #PORTADA13, was by Ignacio Cassinelli, Editor of Soccer Confidential. At the age of eighteen, Cassinelli launched a blog called TodoSobreCamisetas about soccer jerseys. Since then, he has developed a loyal readership of half a million readers a month. His talk focused on Hispanic Sports Blogs – myths and […]
What? Victor Kong is the new president of the interactive unit of Cisneros Group. Why it matters: The appointment formalizes the establishment of a corporate division encompassing all of the organization’s ventures and businesses in the digital world. Kong will be in charge of the operations of RedMas and Adsmovil. Cisneros announced the appointment of […]
The first presenter at the Hispanic Sports Marketing Forum, #PORTADA13, in New York on Wednesday was ACM Connect CEO and Founder Jamie Cardenas, who described a week-old study of the US Hispanic soccer market, conducted by his agency in partnership with Giltedge and Sports Endeavors.