Archive for 09/26/2013

Alejandro Campos Carlés – StartMeApp: “Latin America gets residual panregional advertising from mobile global campaigns. That is beginning to change”

Portada interviewed Alejandro Campos Carlés, Co-Director and Founder of StartMeApp, an independent mobile advertising network with offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore. “It’s not just about media buying, clicks or impressions, but about transformation: transforming impressions/clicks into the response that advertisers are seeking from the audience,” says the company founder.


And the Winners are…!!! At #PORTADA13 – 7th Annual Hispanic Advertising and Media Conference

Portada announces the Winners of the 2013 Hispanic Advertising and Media Awards! Top Hispanic Sports Marketing Campaign Coca-Cola Soccer Campaign Top Content Provider to Hispanic Audiences MamásLatinas´Qué Más Top Digital Media Professional of the Year Jessenia Enriquez-García Top Hispanic Print Advertising Campaign Telemundo La Voz Niños / Horizon Media Top Hispanic Advertising Campaign Downy Unstopables […]


At #PORTADA13: Hispanic Sports Marketing Forum: “Digital: Same Meaning in Both Languages”

Joel Bary, CEO of Latinmedios and moderator of the panel, “Going Digital,” at the  Hispanic Sports Marketing Forum, #PORTADA13, reminded the audience that Hispanics in the US have $1 trillion in buying power. With a population of 50.5 million, brands have achieved on 70% penetration of the market. Still, Hispanics are engaged in social media, and “it’s not just about […]


At #PORTADA13: Hispanic Sports Marketing Forum: “Bloggers as Players in the New Landscape”

One of the most popular presentations at the Hispanic Sports Marketing Forum, #PORTADA13, was by Ignacio Cassinelli, Editor of Soccer Confidential. At the age of eighteen, Cassinelli launched a blog called TodoSobreCamisetas about soccer jerseys. Since then, he has developed a loyal readership of half a million readers a month. His talk focused on Hispanic Sports Blogs – myths and […]


MORE FROM PORTADA

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.


7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.


Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.