And the Winners are…!!! At #PORTADA13 – 7th Annual Hispanic Advertising and Media Conference

Portada announces the Winners of the 2013 Hispanic Advertising and Media Awards!PREMIOS

Top Hispanic Sports Marketing Campaign

Coca-Cola Soccer Campaign

Olga Serna receiving the Award for Coca Cola Agency Elemento, Marcos Baer, publisher of Portada,  and Award presenter Evelyn Castro, La Prensa de Houston.

Olga Serna receiving the Award for Coca Cola Agency Elemento, Marcos Baer, publisher of Portada, and Award presenter Evelyn Castro, La Prensa de Houston.

Top Content Provider to Hispanic Audiences

MamásLatinas´Qué Más

Lucia Ballas-Traynor, Publisher Mamas Latinas, Marcos Baer, publisher of Portada,  and Award presenter Evelyn Castro, La Prensa de Houston.

Lucia Ballas-Traynor, Publisher Mamas Latinas, Marcos Baer, publisher of Portada, and Award presenter Evelyn Castro, La Prensa de Houston.

Top Digital Media Professional of the Year

Jessenia Enriquez-García

Top Hispanic Print Advertising Campaign

Telemundo La Voz Niños / Horizon Media

Oury Tamboura, Horizon Media receiving the Award.

Oury Tamboura, Horizon Media receiving the Award.

Top Hispanic Advertising Campaign

Downy Unstopables / SMG Multicultural

Nancy Griffin, SMG Multicultural receiving the Award for the  Downy Unstoppables, Campaign

Nancy Griffin, SMG Multicultural receiving the Award for the Downy Unstoppables, Campaign

Top Hispanic Digital Advertising Campaign

Kellogg´s Frosted Flakes / SMG Multicultural

Nancy Griffin and Christopher Rivera, Hispanic Marketing Director at Kellogg.

Nancy Griffin and Christopher Rivera, Hispanic Marketing Director at Kellogg.

Top Hispanic Digital Media Innovation

EPMG /Lion Heart Digital

Trevor Hansen, CEO at EPMG,  receiving the Award.

Trevor Hansen, CEO at EPMG, receiving the Award.

 

Top Marketer to Hispanic Audiences

Fabian Castro, VP of Multicultural Marketing, Universal Pictures.

Fabian Castro, Multicultural Marketing Director at Universal Pictures.

Fabian Castro, Multicultural Marketing Director at Universal Pictures.

Top Print Media Professional of the Year

John Trainor, Publisher/ General Manager, Hoy Chicago.

Hoy Los Angeles


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.