Changing Places: Marshall Genger,Toni Racioppo, Ned Brody, Diego Rodriguez….

Changing Places

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Marshall Genger, until very recently CFO at impreMedia, was named VP of Finance for the Newspaper National Network LP, a private partnership owned by 25 of the largest U.S. newspaper companies and administered by the Newspaper Association of America. Genger reports directly to Ray Chelstowski, who became CEO of the venture in July. Genger was CFO of impreMedia starting 2009, before that he worked as corporate controller there. Genger has also held senior executive positions at General Foods Corp., Gaines Foods, New York’s Daily News, Random House Value Publishing, Henry Holt & Co.

New Yahoo! logo

New Yahoo! logo


Ned Brody
was named senior VP and head of ad sales for North and South America at Yahoo. Brody was most recently CEO of AOL Networks, leaving in April. Yahoo! also released a new logo last week.

Pulpo Media announced that Maria Lopez Knowles has joined the company as its Chief Marketing Officer.

 
Toni Racioppo was named senior VP, media services at the Halo Group, the New York-based branding and marketing communications agency. She previously held posts as senior VP, group director at ZenithMedia, account director at MEC and client communications director at OMD. She also held stints at BBDO and at William Esty.

Interpret LLC announced the hiring of Diego Rodriguez and the launch of New Media Measure Hispanic(TM), the Hispanic version of their New Media Measure(R) media consumption tracking service. Diego Rodriguez has over ten years of experience researching the Hispanic Market in the U.S. and abroad, working with media and entertainment companies, as well as sample providers. Prior to joining Interpret, Diego created two online panels, one for Hispanics in the U.S. and another for consumers in Mexico. Before that, Diego was VP, Operations at Federated Sample. Diego also served as Head of the Multicultural Group at OTX (Ipsos), which he started in 2004.  Interpret LLC is a entertainment, media and technology measurement and market research firm that applies proprietary, cutting-edge methodologies and extensive category knowledge to help companies plan, test, and measure their business strategies.

Antonio VillaraigosaFormer Los Angeles Mayor Antonio Villaraigosa has been named Senior Advisor to Herbalife's Chairman and CEO, Michael O. Johnson and the company's board of directors.  Last Thursday, Herbalife released a statement that "Villaraigosa will provide counsel on strategic business development and global community outreach."  The Los Angeles-based global nutrition company praised Villaraigosa as someone who knows the company well.


Alan Cohen is stepping down as U.S. CEO of Omnicom media agency OMD after five years and will start a new agency named Giant Spoon, which Omnicom will have a minority stake in. Monica Karo, CEO of Omnicommedia agency PHD succeeds Cohen at OMD. Robert Habeck, currently executive director of global accounts for Omnicom Media Group succeeds Karo at PHD. Departing with Cohen to start Giant Spoon are OMD chief innovation officer Jonathan Haber, OMD’s Ignition Factory East’s director Trevor Guthrie, and Ignition Factory West’s director Marc Simons.

Jonathan Carson has joined internet video distributor Vevo in the newly created of chief revenue officer, where he will oversee the company's global sales team. Carson is co-founder of BuzzMetrics and was most recently CEO of Nielsen's digital unit.

HolaDoctor is proud to announce the appointment of Ivan Salazar to the position of Senior Vice President of Technology. As such, Salazar will lead the entire technology team and the company's corporate team to ensure that HolaDoctor continues to provide the highest quality technical products and services to its customers. Mr. Salazar joins HolaDoctor from Televisa Interactive Media, where he was responsible for all Web development teams managing over 100 online and mobile destinations. He began his career in 2000 launching Esmas.com, one of the largest portals in Latin America.

Ideal Media, a content discovery platform founded by digital marketing expert Eder Holguin, will be launching on September 9th, 2013.  Ideal Media, with offices in New York and London, has also announced expansion plans into the Brazil market. Ideal Media will offer advertisers the opportunity to amplify relevant stories, ads or favorable press throughout its premium publisher network.


Join us at the 2017 Sports Marketing Forum.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding multicultural demographic!


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).