Mexico: Amazon launches Kindle, the Kindle Store and the Kindle self-publishing platform

Why this matters? Kindle is now available in Mexico. Amazon launched the Mexican Kindle store, the Kindle self - publishing platform last Thursday. Pedro Huerta, Content Director of Kindle for Latin America, says "The vast majority of Mexicans do not have access to a bookstore in their town, so we’re happy to launch the Mexico Kindle Store". Huerta is one of the main speakers at Portada's upcoming Foro Mexico de Publicidad y Medios on October 17 in Mexico City

Amazon is also selling Kindle and front-lit Kindle Paperwhite through Mexican chain store Gandhi. And it opened its digital self-publishing platform, Kindle Direct Publishing, to the Mexican public.

“The vast majority of Mexicans do not have access to a bookstore in their town, so we’re happy to launch the Mexico Kindle Store today and bring a huge bookstore with over 2 million titles to anyone with an Internet connection,” Pedro Huerta, director of Kindle Content for Latin America, said in a statement. Pedro Huerta is one of Portada´s Mexico Forum main speakers next October.

The Mexican Kindle Store includes over 70,000 Spanish-language ebooks, including some in Mexican indigenous languages like Nahuatl. As an introductory offer, Amazon is selling over 1,000 ebooks for MXN$9 or less (USD $0.68).

The Kindle e-readers are only available at Gandhi stores now, not through Amazon’s website. The basic Kindle will retail for MXN$1,399 (USD $105) and the Kindle Paperwhite for MXN$2,399 (USD $180).

Source: Gigaom


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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