Mexico: Amazon launches Kindle, the Kindle Store and the Kindle self-publishing platform

Why this matters? Kindle is now available in Mexico. Amazon launched the Mexican Kindle store, the Kindle self - publishing platform last Thursday. Pedro Huerta, Content Director of Kindle for Latin America, says "The vast majority of Mexicans do not have access to a bookstore in their town, so we’re happy to launch the Mexico Kindle Store". Huerta is one of the main speakers at Portada's upcoming Foro Mexico de Publicidad y Medios on October 17 in Mexico City

Amazon is also selling Kindle and front-lit Kindle Paperwhite through Mexican chain store Gandhi. And it opened its digital self-publishing platform, Kindle Direct Publishing, to the Mexican public.

“The vast majority of Mexicans do not have access to a bookstore in their town, so we’re happy to launch the Mexico Kindle Store today and bring a huge bookstore with over 2 million titles to anyone with an Internet connection,” Pedro Huerta, director of Kindle Content for Latin America, said in a statement. Pedro Huerta is one of Portada´s Mexico Forum main speakers next October.

The Mexican Kindle Store includes over 70,000 Spanish-language ebooks, including some in Mexican indigenous languages like Nahuatl. As an introductory offer, Amazon is selling over 1,000 ebooks for MXN$9 or less (USD $0.68).

The Kindle e-readers are only available at Gandhi stores now, not through Amazon’s website. The basic Kindle will retail for MXN$1,399 (USD $105) and the Kindle Paperwhite for MXN$2,399 (USD $180).

Source: Gigaom


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