Marketers: Oscar Madrid

Oscar Madrid is the director of multicultural marketing for the entire Verizon FIOS division across the United States. Originally from El Paso, Texas, he now lives in New Jersey, to be close to Verizon's headquarters. Madrid, who joined one of Verizon Wireless' predecessor companies in 1989, has served in a variety of positions with Verizon Wireless, including a position that gave him the leadership for Multicultural Marketing at Verizon Wireless in 12 Western States. Portada interviewed Madrid about his current position at Verizon FIOS, and the important role sports content and sports marketing plays in it.

Sports runs in the blood of hispanics

Portada: What role does sports marketing play in Verizon FIOS' marketing strategy?
Oscar Madrid, Director of Multicultural Marketing, Verizon FIOS.: "Sports runs in the blood of the Hispanic consumer. That's why FIOS continues to invest in the best sports programming that appeals to them: BeIN Sports, Fox Deportes, ESPN Deportes, Gol TV and T&C sports. These are all examples of this. Our sports marketing efforts aim to bring not only awareness of this content being available but to provide unique connection and access opportunities to our customer's passion for their favorite teams and players. One example is the marketing initiatives we have in place with the Jets (NFL) and the Mets (MLB). From providing exclusive content to opportunities to get tickets to game."


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.