Mexico´s Mobile Penetration Reaches 86.7% – Telcom sector grew 9.5% in Q2

Why this matters? TV and Pay TV drove growth in Q2. Mobile reaches a a penetration rate of 86.7%, but subscriber growth continues to slow.

According to last Cofetel announcements Mexico's telecommunications sector grew 9.5% year-on-year in the second quarter of 2013. According to the study, The expansion was mainly driven by the satellite and cable TV segments, which saw above average growth of 17.8% and 13.6% respectively, and mobile telephony, which expanded 13.1%.

TV

Satellite TV remains the most popular pay TV segment in Mexico with 7.3mn subscribers, followed by cable TV with 6.9mn.

Mobile

Mobile traffic, measured in minutes, rose 13.1% during the quarter, while mobile subscribers were up 5.1% year-on-year to 103mn at end-June, for a penetration rate of 86.7%. Subscriber growth continues to slow, reflecting the gradual stabilization of mobile consumption, according to BNAmericas.

Mobile broadband connections reached 49.7% in the 12 months to end-June, for a total of 14.5mn connections.

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).