Mexico´s Mobile Penetration Reaches 86.7% – Telcom sector grew 9.5% in Q2

Why this matters? TV and Pay TV drove growth in Q2. Mobile reaches a a penetration rate of 86.7%, but subscriber growth continues to slow.

According to last Cofetel announcements Mexico's telecommunications sector grew 9.5% year-on-year in the second quarter of 2013. According to the study, The expansion was mainly driven by the satellite and cable TV segments, which saw above average growth of 17.8% and 13.6% respectively, and mobile telephony, which expanded 13.1%.

TV

Satellite TV remains the most popular pay TV segment in Mexico with 7.3mn subscribers, followed by cable TV with 6.9mn.

Mobile

Mobile traffic, measured in minutes, rose 13.1% during the quarter, while mobile subscribers were up 5.1% year-on-year to 103mn at end-June, for a penetration rate of 86.7%. Subscriber growth continues to slow, reflecting the gradual stabilization of mobile consumption, according to BNAmericas.

Mobile broadband connections reached 49.7% in the 12 months to end-June, for a total of 14.5mn connections.

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.