Archive for 08/21/2013

Breaking Ads Colombia: Kia, Sony Pictures Entertainment and Caracol TV ::: Premium Content:::

Portada and Media Economics Group present a new selection of digital campaigns from Colombia. Breaking Ads Colombia features a selection of digital campaigns in the country of the second week of August. Below the detailed campaigns of Kia Colombia, Sony Pictures Entertainment and CaracolTV.com. Kia Colombia   Advertiser: Kia Motors Campaign: “5 años de Garantia” Language: Spanish […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.