Mobile Marketing: New App allows to quickly buy products advertised in Newspapers and Magazines

Globe Newswire 265Advertising Technology providers continue to work in order to better integrate the off-line and digital media worlds, particularly as it relates to facilitate e-commerce transactions that origin on broadcast or print media. Obviously, the mobile phone plays a crucial role.

An Israeli company called Pounce just introduced a new secure mobile app that makes shopping more convenient by allowing consumers to instantly buy products seen in print media. Using image recognition technology, Pounce enables customers to scan product images and purchase the product with 1-tap, all in less than 30 seconds. The new mobile technology is turning static print media into a digital storefront.

According to a recent survey, 47% of people are put off by the length of the mobile purchasing process.

According to the 2013 Mobile Consumer Insights study conducted by Jumio, a mobile payment validation service, 47 percent of people are put off by the length of the mobile purchasing process and 23 percent found the purchase would not go through. Pounce's purchasing-path tries to alleviate both those concerns. By securely storing billing and shipping information, Pounce eliminates the need to re-enter those details for every purchase, allowing consumers to simply scan the product and purchase. The financial transaction and fulfillment are handled by the retailers, so consumers can feel confident that they're shopping with the brands they know and trust.

"Print media is a great shopping tool for consumers, but it comes with a time-delay between the initial intent and the actual transaction. Pounce removes that interruption, empowering consumers with the option to purchase a product right then and there, instead of going online or driving to a store," said Avital Yachin, Founder & CEO of Pounce. "Convenience is everything, which is why we created Pounce to accommodate people's busy lives and help to reduce errand lists by taking immediate action when shopping with print media."

Circulars promoting retailers

Consumers can use Pounce when browsing circulars and other print media from Staples, Ace Hardware, Toys "R" Us, Babies "R" Us and Target, with more retailers coming soon. The secure mobile technology integrates with a retailer's online stores using their existing checkout method to process orders, bridging the connection between print media and e-commerce.

"We're always eager to work with companies that offer creative solutions that enhance the shopping experience for our customers, and add value for our partners," said Lester Holze, Vice President, Business Development at ShopLocal, a leader in providing brands and agencies with the highest impact solutions to reach shoppers. "Pounce's intuitive technology turns print media into a real-time shopping experience, which is ideal for retail stores looking to enhance mobile sales and track the results of a print ad campaign. It's a great addition to our suite of capabilities."

Helping retailers better manage print media, Pounce uses analytical capabilities to measure the performance of product advertisements. Pounce generates a sales report extracting details and success rates compiled through Pounce purchase transactions, providing retailers with a clear depiction of print ad performance.

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.