‘Piolín’ resurfaces as host of Sirius XM Entertainment Channel

Sirius XM Radio announced that Eddie 'Piolin' Sotelo, Spanish-language radio's top personality, will launch a new entertainment channel on SiriusXM, anchored by his own daily, morning-drive show, "El Show de Piolin." Sirius XM's announcement happens only two weeks after Piolin suddenly departed fro Univision in the wake of sexual harassment allegations.  At the time, experts argued that a comeback could be tricky. It turns out  Piolin's abbility to come back has not been an issue at all.

Sirius XMPiolin, credited with popularizing the Spanish-language morning drive format in major Hispanic markets, will now have his first true national platform, reconnecting with his base of loyal fans while reaching new listeners nationwide who have heretofore been unable to hear his compelling, entertaining, and unpredictable style of radio. The addition of Piolin solidifies the SiriusXM Latino suite of channels as the most comprehensive lineup of Latino programming in radio today.
"I am honored SiriusXM believes in me.  As I tell my listeners, 'We came to succeed.' And now, as we step up to a new level, I will be doing that on the biggest radio platform possible," said Eddie 'Piolin' Sotelo.  "I can't wait to fly free and for the first time be truly available coast-to-coast.  I am excited that my listeners will be able to tune in to Piolin Radio at home, in the car or anywhere mobile.  I am looking forward to reconnecting with my fans and reaching out to new listeners everywhere across the country."

"I am honored SiriusXM believes in me.  As I tell my listeners, 'We came to succeed.' And now, as we step up to a new level, I will be doing that on the biggest radio platform possible," said Eddie 'Piolin' Sotelo.  "I can't wait to fly free and for the first time be truly available coast-to-coast.  I am excited that my listeners will be able to tune in to Piolin Radio at home, in the car or anywhere mobile.  I am looking forward to reconnecting with my fans and reaching out to new listeners everywhere across the country."

Piolin will host a live, four-hour call-in show.

"Piolin's fans nationwide are loyal and supportive, and we are thrilled to welcome Piolin back to radio," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "With our growing Latino audience and our national reach, SiriusXM's 'Piolin Radio' will truly be coast to coast.  Piolin will draw subscribers and advertisers alike, and represents our commitment to bring the best and most comprehensive lineup of Spanish-language radio programming to a nation of listeners."

Piolin will host the live, four-hour call-in show, expanding on the format that made him the most popular Latino radio host in the United States. Building on the fast wit and humor he is known for, "El Show de Piolin" will include lively discussion of the day's events, surprise interviews with celebrity guests, listener call-ins, pranks, music and much more. He will welcome a wide range of guests--Hollywood stars, musicians, athletes, comedians and politicians. His previous guests have included President Barack Obama, First Lady Michelle Obama, and Mexican President Enrique Pena Nieto, comedian George Lopez, and entertainers Will Smith, Jennifer Lopez, Pitbull, Vicente Fernandez, as well as legendary athletes Oscar de la Hoya and Cuauhtemoc Blanco.  As always, he will also take on weightier subjects such as immigration reform and voter registration, issues he unwaveringly advocates.

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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