Latin America: Millennial Media partners with Cisneros Adsmovil

Millennial Media, an independent mobile advertising and data platform, announced a new strategic partnership with Adsmovil, a mobile ad network in Latin America and the U.S. Hispanic markets.

Millennial Media extends its platform into South America, Central America and Mexico with this deal.

Adsmovil, a Cisneros Group company, will commercialize Millennial Media’s mobile advertising solutions in Latin America.

“Mobile is a global medium, and expanding into Latin America was a natural next step for our platform,” said Paul Palmieri, President and CEO, Millennial Media.

Mobile in Latin America

With more than 400 million mobile users in Latin America, and smartphone penetration expected to reach almost 40 percent by 2016, according to eMarketer, Adsmovil and Millenial Media will work with more than 45,000 sites and apps.

The companies have provided services for clients like Coca-Cola, Disney, Ford, Toyota, Visa, McDonalds, Sprint, P&G, etc.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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