Archive for 08/05/2013

Publicis-Omnicom merger: What it means for Latin America

The Publicis-Omnicom merger set off a wave of speculation about how the global advertising market would be reconfigured. In the Americas (North America and Latin America) Publicis and Omnicom will now control 41.6% of the media buying business. How will the merger affect Latin America?  What do the region’s marketing, media and advertising executives think? The merger […]


Changing Places: Agustín Paez, Daniel Rosas Ocejo, Justin Smith, Manuel Osorio…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Daniel Rosas Ocejo – Bebenook ::: Agustín Paez – Mindshare Argentina::: Justin Smith – Bloomberg::: Rodrigo Greco and Mariano Gamba – Don Argentina::: Daniel Rosas Ocejo, until  recently Multicultural Marketing Director at Kellogg’s, launched his own company […]


International Business Times Buys Newsweek.com

International Business Times (IBT) is buying the online property of Newsweek, newsweek.com. The site will return to the www.newsweek.com site in the coming weeks. IBT is specialized in publishing online properties. Its portfolio includes the Latin Times. The terms of the deal were not disclosed. The IBT is buying the property from IAC/InterActiveCorp. Newsweek had been struggling […]


Analysis: Will there be enough Ad dollars for Fusion?

Fusion, the cable channel  joint venture from ABC-Univision, last week announced  it is launching on October 28. The new channel will launch in millions of households nationwide. Six of the nation’s biggest cable distributors have already agreed to carry the network, including Cablevision, Charter, Cox, AT&T U-verse, Verizon FiOS and Google Fiber. When asked by Portada […]


New Speakers: PeE’s Manso, Kimberley Clark’s Williams and EC Hispanic Media’s de la Torre, EARLY BIRD EXPIRES THIS WEEK!

Lizette Williams, Senior Brand Manager, Multicultural Strategy at Kimberley Clark, Monique Manso, Publisher, People en español, Martha de la Torre, CEO  of El Clasificado and Sylwia Makarewicz-Liszka, Mobile and Digital Planner at Starcom MediaVest Group, are the latest additions to the speaker roster of our 7th Annual Hispanic Advertising and Media Conference in NYC on September 26, […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.