The Publicis-Omnicom merger set off a wave of speculation about how the global advertising market would be reconfigured. In the Americas (North America and Latin America) Publicis and Omnicom will now control 41.6% of the media buying business. How will the merger affect Latin America? What do the region’s marketing, media and advertising executives think? The merger […]
Archive for 08/05/2013
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. Hasbro- Global ::: Reckitt Benckiser – Global ::: Simon – Kucher & Partners – Latin America ::: Double Coin Tires – Latin America ::: Hasbro – Global Hasbro has […]
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Daniel Rosas Ocejo – Bebenook ::: Agustín Paez – Mindshare Argentina::: Justin Smith – Bloomberg::: Rodrigo Greco and Mariano Gamba – Don Argentina::: Daniel Rosas Ocejo, until recently Multicultural Marketing Director at Kellogg’s, launched his own company […]
The International Herald Tribune is rebranding as The International New York Times. The rebranding comes with the appointement of a new Editor in Europe, Dick Stevenson, a 28-year veteran of the NYT and a former Washington bureau chief and political editor, based in Europe. “Reaching more international readers is a key part of the strategy we […]
International Business Times (IBT) is buying the online property of Newsweek, newsweek.com. The site will return to the www.newsweek.com site in the coming weeks. IBT is specialized in publishing online properties. Its portfolio includes the Latin Times. The terms of the deal were not disclosed. The IBT is buying the property from IAC/InterActiveCorp. Newsweek had been struggling […]
Nationwide Insurance, Reckitt Benckiser, DISH, Dieste-The Marketing Arm
International Business Times (IBT) is buying the online property of Newsweek, newsweek.com. The site will return to the www.newsweek.com site in the coming weeks. IBT Media said the purchase doesn’t include The Daily Beast.
Fusion, the cable channel joint venture from ABC-Univision, last week announced it is launching on October 28. The new channel will launch in millions of households nationwide. Six of the nation’s biggest cable distributors have already agreed to carry the network, including Cablevision, Charter, Cox, AT&T U-verse, Verizon FiOS and Google Fiber. When asked by Portada […]
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Ronald Mendez is the new Managing Director of Marketing and Business Development at Out of Home Company Starlite Media. He is based in New York. Until last week Mendez worked as VP Group Account Director at Havas […]
New Speakers: PeE’s Manso, Kimberley Clark’s Williams and EC Hispanic Media’s de la Torre, EARLY BIRD EXPIRES THIS WEEK!
Lizette Williams, Senior Brand Manager, Multicultural Strategy at Kimberley Clark, Monique Manso, Publisher, People en español, Martha de la Torre, CEO of El Clasificado and Sylwia Makarewicz-Liszka, Mobile and Digital Planner at Starcom MediaVest Group, are the latest additions to the speaker roster of our 7th Annual Hispanic Advertising and Media Conference in NYC on September 26, […]