Archive for 07/29/2013

Novartis’ Milerman joins Prime Access as CEO, Will he get Hispanic Pharma Marketing moving?

A new appointment in the Multicultural Health Care Marketing Sector: Steve Millerman joins Prime Access from Novartis Pharmaceuticals Corporation, where most recently he led the cross-cultural marketing capability. As head of cross-cultural at Novartis, Millerman, a speaker at Portada’s 6th Annual Hispanic Advertising and Media Conference last year,  oversaw corporate and brand-specific strategy across key […]


Julian Porras on the Publicis-Omnicom merger: “This is a win for our clients and employees”

Publicis Group and Omnicom have agreed to merge and the combined company is expected to be called Publicis Omnicom Groupe. Consolidation of advertising agencies is being driven by growth opportunities in emerging markets such as Latin America (particularly Brazil) Russia, India and China to offset weak growth elsewhere. “Particularly in a fast growth region like […]


ANALYSIS: Publicis Omnicom Groupe Will Have More than 60% of Hispanic Media Buying Power

Publicis Group and Omnicom agreed to merge and the combined global Advertising Holding is expected to be called Publicis Omnicom Groupe. The merger has important implications for the Hispanic advertising and marketing sector. Publicis Omnicom Groupe will have more than 60% of Hispanic Media Buying Power as both Publicis and Omnicom manage some of the largest […]


Publicis and Omnicom merge to form world’s largest Advertising Holding Company

The “Big Four” Global Advertising Holdings (WPP, Publicis, Omnicom and IPG) are turning into the  “Big Three”. Publicis Group and Omnicom have agreed to merge and the combined company is  expected to be called Publicis Omnicom Groupe. On Sunday, New York based-Omnicom Group and Paris-based Publicis Groupe announced they would combine in a “merger of equals” […]


T-Mobile’s MetroPCS expansion bodes well for Hispanic Marketing expenditure

T-Mobile just announced an expansion of its newly acquired Metro PCS to 15 markets, some of them heavily populated by Hispanics in Texas and California. AT&T recently acquired Leap Wireless (Cricket) and will strengthen and expand the Cricket brand. These wireless subscriber acquisition wars bode well for increased Hispanic Advertising expenditures. The wireless category is […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

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Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.