VRTC selected as Hispanic Agency of Record for Aeromexico
VRTC announces marketing partnership with Aeromexico, Mexico's largest global airline.
The new business alliance will begin promptly, VRTC will provide support for the upcoming Aeromexico Contigo (Aeromexico with You) program. VRTC will launch and implement the airline's most recent initiative in key Hispanic markets in the US and Mexico. The Aeromexico Contigo program will begin in October 2013. It will offer a host of benefits to passengers traveling frequently between Mexico and the United States.
The agency services rendered will include brand management, strategic planning, creative service as well as media buying. The Aeromexico brand joins clients such as Gruma, Honda, Acura, Puerto Vallarta, Tequila Pueblo Viejo, Northgate Supermarket and LeaLA. VRTC has offices in Los Angeles, Houston and Guadalajara, MX.
"Our extensive experience in the airline industry as well as our creative and strategic strengths will allow us to be the vessel of communication for this brand.",said Octavio Orozco VP and General Manager.