VRTC selected as Hispanic Agency of Record for Aeromexico

VRTC announces marketing partnership with Aeromexico, Mexico's largest global airline.

The new business alliance will begin promptly, VRTC will provide support for the upcoming Aeromexico Contigo (Aeromexico with You) program. VRTC will launch and implement the airline's most recent initiative in key Hispanic markets in the US and Mexico. The Aeromexico Contigo program will begin in October 2013. It will offer a host of benefits to passengers traveling frequently between Mexico and the United States.

The agency services rendered will include brand management, strategic planning, creative service as well as media buying. The Aeromexico brand joins clients such as Gruma, Honda, Acura, Puerto Vallarta, Tequila Pueblo Viejo, Northgate Supermarket and LeaLA. VRTC has offices in Los Angeles, Houston and Guadalajara, MX.

"Our extensive experience in the airline industry as well as our creative and strategic strengths will allow us to be the vessel of communication for this brand.",said Octavio Orozco VP and General Manager.


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).