VRTC selected as Hispanic Agency of Record for Aeromexico

VRTC announces marketing partnership with Aeromexico, Mexico's largest global airline.

The new business alliance will begin promptly, VRTC will provide support for the upcoming Aeromexico Contigo (Aeromexico with You) program. VRTC will launch and implement the airline's most recent initiative in key Hispanic markets in the US and Mexico. The Aeromexico Contigo program will begin in October 2013. It will offer a host of benefits to passengers traveling frequently between Mexico and the United States.

The agency services rendered will include brand management, strategic planning, creative service as well as media buying. The Aeromexico brand joins clients such as Gruma, Honda, Acura, Puerto Vallarta, Tequila Pueblo Viejo, Northgate Supermarket and LeaLA. VRTC has offices in Los Angeles, Houston and Guadalajara, MX.

"Our extensive experience in the airline industry as well as our creative and strategic strengths will allow us to be the vessel of communication for this brand.",said Octavio Orozco VP and General Manager.


Avatar

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA

Major League Teams Need to Truly Connect with Hispanic Fans

Major League Teams Need to Truly Connect with Hispanic Fans

Any Los Angeles market strategy should have the Hispanic fan at the forefront. For major league teams such as LAFC and the LA Rams, the challenge is to truly connect emotionally with Latinos through shared values.


#PortadaLA 2019 Gathered Experts in Passion-Point Marketing to Discuss Nuances of the Multicultural Consumer and More

#PortadaLA 2019 Gathered Experts in Passion-Point Marketing to Discuss Nuances of the Multicultural Consumer and More

The first Portada event of the year offered a unique opportunity for attendees to network, share knowledge, and learn about new ways to target the multicultural American consumer. Join us next at Portada's Data & Content Marketing Forum in NYC on April 3.