Shout Gooooool on Sept. 25 at our Hispanic Sports Marketing Forum

Sports content is a key factor to connect with Hispanics living in the U.S. This will particularly be the case next year when the Soccer World Cup takes place in Brazil. Hispanic Sports Marketing ForumThat is why Portada, the leading Source on Latin Marketing and Media, is organizing the Hispanic Sports Marketing Forum in New York City’s Scholastic Auditorium on Sept 25.  The high quality Forum program created in partnership with sports marketing agency ACM is designed to give brand side marketers, agencies and media executives an in-depth understanding of the Hispanic sports marketing landscape. “U.S. Marketers need to learn how to shout Gooooooooool! It is crucial for the success of their brands in the huge and growing Hispanic market,” says Marcos Baer, publisher of Portada.

 

Already confirmed Thought Leaders and Sport Celebrities

Joel Bary, CEO, Latinmedios

Hector Vallejo, Multicultural Marketing Manager, Stanley Black & Decker

Jason Riveiro, Multicultural Marketing Manager, Paint Stores Group, The Sherwin-Williams Company

Jaime Cardenas,  CEO - Founder, ACM Connect

Ignacio Cassinelli, Editor, Soccer Confidential

John Guppy, Founder, Gilt Edge Soccer Marketing

Eric Krasnooo, Vice President, MLS Digital Properties, Major League Soccer

Vicente Navarro, Director Hispanic Marketing,  Sports Endeavors

Jesus Ostos, Brand Marketing Group Manager, Brown Forman

Fernando Schwartz, Anchor, ESPN Deportes

Many more Thought Leaders to be announced soon!

 

Themes they will explore:

  • The Hispanic Soccer Market – Exclusive and brand new research focused on marketing insights for the multiple segments of U.S. Hispanic soccer
  • Navigating the complex media landscape of Hispanic Sports
  • Sports Activation: Case studies about successful Hispanic sports marketing programs
  • Going digital – Sports Properties' efforts to connect with Hispanics online
  • Hispanic Sports Blogs - Myths and Realities about social influencers

 

Twitter: #Portada13

Registration:

You can register to the Hispanic Sports Marketing Forum by attending it independently or in combination with Portada’s 7th Annual Hispanic Advertising and Media Conference which takes place in the same venue on September 26.

 

Confirmed Sponsors

Regate Level
Alcance Media Group http://alcancemg.com/en/

Al Dia Texas  http://aldiatx.com/

Sponsorship Opportunities:  Portada has a wide selection of sponsorship opportunities for the Hispanic Sports Marketing Forum .  Sponsorship packages can also include exposure in Portada’s audited digital and print properties. To inquire how to align your brand with this important event and be on top of mind of marketers wanting to reach Hispanics for the 2014 Soccer World Cup, please contact Kelley Eberhardt at 1212 685 44 41 (Kelley@portada-online.com).

Join us at PORTADA Mexico!


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.