Archive for 07/23/2013

Headway introduces Latam trading desk and claims that not all media can be purchased through programmatic buying

Headway Digital, a digital media trading desk, just introduced a Buenos Aires, Argentina, based trading desk targeting Latin America. Portada talked to Martin Kogan, co-founder and co-CEO at Headway Digital. “More than half of all new internet users come from emerging markets. They represent the highest growth in internet usage and social media, yet content and […]


Pulpo Media opens new offices in México City

Pulpo Media announced the company is opening a new office in Mexico City, located in Lomas de Bezares. Pulpo has been operating in Mexico since 2010. The size of internet investment in the Mexican market has tripled in the last five years, and has grown 38% in 2012, according to the latest data published by […]


Anibal Torres leaves Mundo Hispanico

Anibal Torres has left Mundo Hispanico, the weekly Spanish-language newspaper in Atlanta, GA owned by the Atlanta Journal Constitution (Cox Communications). Torres has been working as the  publisher of El Mundo Hispanico for the last six years. “I enjoyed my six years in Atlanta leading a great team of professionals.,” Torres tells Portada. “We substantially […]


Al Dia Texas’ Penni Barton: “Clients think about marketing from the store back and about closing the sale at retail”

Penni Barton just started in her new position as Publisher of Al Dia Texas. Portada interviewed Barton on her approach and objectives as the new leader of the Dallas, Texas, Hispanic newspaper. The Integer Group, where you worked until recently, is specialized in shopper and retail marketing. What insights did you gain there that are […]


DOWNLOAD Portada’s Q3 2013 Issue!

Download our print number 51! Portada’s Q3 Magazine Higlights: Should the digital newfronts and the “old” TV upfronts merge? Marketer Interview: Xavier Turpin, Dunkin Donuts. Will the Latin Pope do Hispanic Marketing Miracles? And More… DOWNLOAD IT HERE!


MORE FROM PORTADA

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.


7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.


Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.