37% of Publicis’ Revenues come from Digital

Publicis published its Q2 result with 9.6% of Revenue Growth and 5.0% of Organic Growth. Digital revenues grew at 13.4% this quarter and 11.1% the first half of the year.

For the first half of the year Publicis annouced an 8.7% of Revenue Growth and a 3.2% of Organic Growth.

publicis Q2 results

Maurice Levy, CEO of Publicis, said in a statement "The strong organic growth acceleration at 5% in the second quarter allows the Groupe to
significantly improve its performance. This should be put into the perspective of an unpropitious economic situation, fierce competition and an uncertain business environment. The emerging countries are slowing, Europe is struggling to get back on the road to growth, while the USA is consolidating its upturn."

In 2013, the breakdown of consolidated revenue was as follows:

Digital: 37% (33% in 2012)
Advertising: 29% (30% in 2012)
SAMS: 17% (19% in 2012)
Media: 17% (18% in 2012).

Digital takes 37% of the total Group's revenues and Advertising 29%.

Emerging markets

"Our investments in the emerging markets are also producing strong growth, even though these markets have slowed somewhat of late.", said Levy.

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Carolina Re (@CaroVsCaro)

Senior Researcher/Writer, @CarovsCaro Carolina has a degree in Communications from the University of Buenos Aires, Argentina, and joined the Portada team in 2010. She is currently Editor of Portada’s Spanish-language website and print magazine. in addition, she oversees Portada’s English-language website about Latin America and also has a leading role in compiling Portada Databases. In other words, she is very busy. But she loves it! Carolina has published articles in various independent media, as well as in books and social science magazines in Argentina. Carolina enjoys reading all kind of books and watching independent movies.

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