Omnicom Launches Programmatic Buying “Accuen” in Latin America
Accuen, the cross-channel programmatic buying arm of Omnicom Media Group, had launched operations in 20 Latin American markets.
Andres Puentes, who joined Omnicom Media Group in 2011 following a stint in Nokia's digital division, will manage day-to-day operation for this latest expansion market.
Accuen's LATAM operation offices will be based in Miami and will be integrated with both Omnicom Media Group agencies OMD and PHD, as well as the broader Omnicom agency network as a whole.
"This model allows us to expand our platform with local providers and technologies as they gain traction, ensuring continuous increase in depth and breadth of coverage across every region we service.", says Accuen Global CEO Josh Jacobs.
Editorial Staff (@portada_online)
Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.