Portada Annual Conference: Dunkin’ Donuts, Comcast, Crown Imports and 4D confirmed!

We are very excited to confirm the first round of major client side marketers as speakers at Portada's 7th Annual Hispanic Advertising and Media Conference to take place on September 26 in New York City's Scholastic Auditorium and Greenhouse with Rooftop Terrace.

Already confirmed Speakers and panelists:

Adrian Adriano, VP Multicultural Marketing, Comcast

Rebecca Hawkins, Associate Media Director,  4D,

Cristina Morales, Seniior Director Segment Management, TIAA-CREF

Xavier Turpin, Director of Multicultural Marketing, Dunkin’ Brands

John Alvarado, Senior Director of Brand Marketing, Crown Imports


You can register to the  7th Annual Hispanic Advertising and Media Conference by attending it independently or in combination with the Hispanic Sports Marketing Forum which takes place in the same venue on September 25.


Main Topics we will be exploring

  • Is Corporate America Latin ready?
  • English-dominant Hispanics: Can they be efficiently reached via in-culture media?
  • Marketing in a Multicultural nation
  • Retailers 2014: The emerging power of "ethnic supermarkets and retailers"
  • Trends in Digital Media: Online Video Advertising, Social Buying, Targeting
  • Print Advertising Strategies: How and why print and digital convergence works
  • CMO’s will discuss their Hispanic KPI’s
  • Speed Networking (new refined concept!)
  • How can national advertisers best reach local audiences?
    Join the Conversation at #Portada13!

Join us at PORTADA Mexico!


Editorial Staff @portada_online

Portada Staff

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.