Electronic cigarettes producer Gilla Expands into South America

Gilla Inc. announced a Production and Supply Agreement with a South American Distributor to supply electronic cigarettes and related accessories.

"We are excited to be expanding into the South American continent where we believe there is a significant opportunity to become a market leader," stated Graham Simmonds, Gilla's Chief Executive Officer. "Our partner in South America is an established group with experience in cigar distribution and strong ties to the casino and sports marketing industries," he added.

Under the terms of the Supply Agreement, the Distributor has reserved the exclusive right to distribute a brand of the Company's e-cigarette products in Brazil, Chile, Paraguay, Uruguay, Argentina, Venezuela, Columbia, Peru and Ecuador. The Supply Agreement has a five-year term, which shall automatically renew for an additional five-year term.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

Comments

  1. Expanding e-cigarette market to South America is an important decision, because there’s a big untapped market there. I have known many Latin immigrants who are also heavy smokers, male and female. Some of them have switched to e-cigarettes and admit they feel a lot better after that. Distributing e-cigarettes in South America may be very lucrative, since production costs are relatively cheaper and South Americans are keen to try new products.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.