Portada and Media Economics Group present a new selection of digital campaigns from Colombia. Breaking Ads Colombia features a selection of digital campaigns in the country between the last week of June and the first of July.
Below the detailed campaigns of Gana.com.co, Reeds Dry and Pony Malta.
Gana.com.co
Advertiser: Grupo Antioqueño de Apuestas
Campaign: “Completa tu suerte”
Language: Spanish
Description:”Completa tu Suerte” is a new lottery promotion fo Julu and August from Gana Colombia
Sites: Caracol.com.co, RadioAcktiva.com
Server: GoogleSyndication.com
Pony Malta
Advertiser: Bavaria S.A.
Campaign:”La Zona Pony Malta – El Hombre de Acero” Sorteo (Zonapony.com)
Language: Spanish
Description: Pony Malta contest with “El Hombre de Acero”(Man of Steel) movie tie-in. Complete “Missions” and upload pictures to ZonaPony.com site for a chance to win a trip to Warner Bros. Studios in Los Angeles.
Sites: Colombia.com
Server: mdn.net (DoubleClick)
Redd’s Beer
Advertiser: SABMiller plc.
Campaign: “Dry”
Language: Spanish
Description: AmpliaTuMundo.com website for Redd’s Dry beer. Redd’s is aimed at males and females in the 18- to 34-year-old market and has a crisp, clean, apple taste. The “Dry” version has a slightly higher alcohol content than the “Original” version (5.0% vs. 4.5%).
Sites: CanalRCN.com (Colombia), Colombia.com, ElHeraldo.com.co, Soho.com.co
Servers: digital.Semana.com, e-Planning.net, mdn.net (DoubleClick)
Source: Media Economics Group, ColombiaWebMonitor™. For more information please call: 1 (704) 841-2030.
