Breaking Ads Colombia: Gana.com.co, Redd’s and Pony Malta ::: Premium Content:::

Portada and Media Economics Group present a new selection of digital campaigns from Colombia. Breaking Ads Colombia features a selection of digital campaigns in the country between the last week of June and the first of July.

Below the detailed campaigns of Gana.com.co, Reeds Dry and Pony Malta.

Gana.com.co

gana

Advertiser: Grupo Antioqueño de Apuestas

Campaign: "Completa tu suerte"

Language: Spanish

Description:"Completa tu Suerte" is a new lottery promotion fo Julu and August from Gana Colombia

Sites: Caracol.com.co, RadioAcktiva.com

Server: GoogleSyndication.com

Pony Malta

pony

Advertiser: Bavaria S.A.

Campaign:"La Zona Pony Malta - El Hombre de Acero" Sorteo (Zonapony.com)

Language: Spanish

Description: Pony Malta contest with "El Hombre de Acero"(Man of Steel) movie tie-in.  Complete "Missions" and upload pictures to ZonaPony.com site for a chance to win a trip to Warner Bros. Studios in Los Angeles.

Sites: Colombia.com

Server: mdn.net (DoubleClick)

 

Redd's Beer

dryAdvertiser: SABMiller plc.

Campaign: "Dry"

Language: Spanish

Description: AmpliaTuMundo.com website for Redd's Dry beer.  Redd’s is aimed at males and females in the 18- to 34-year-old market and has a crisp, clean, apple taste.  The "Dry" version has a slightly higher alcohol content than the "Original" version (5.0% vs. 4.5%).

Sites: CanalRCN.com (Colombia), Colombia.com, ElHeraldo.com.co, Soho.com.co

Servers: digital.Semana.com, e-Planning.net, mdn.net (DoubleClick)

 

 

 

 

 

Source: Media Economics Group, ColombiaWebMonitor™. For more information please call: 1 (704) 841-2030.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.