Breaking Ads Colombia: Gana.com.co, Redd’s and Pony Malta ::: Premium Content:::

Portada and Media Economics Group present a new selection of digital campaigns from Colombia. Breaking Ads Colombia features a selection of digital campaigns in the country between the last week of June and the first of July.

Below the detailed campaigns of Gana.com.co, Reeds Dry and Pony Malta.

Gana.com.co

gana

Advertiser: Grupo Antioqueño de Apuestas

Campaign: "Completa tu suerte"

Language: Spanish

Description:"Completa tu Suerte" is a new lottery promotion fo Julu and August from Gana Colombia

Sites: Caracol.com.co, RadioAcktiva.com

Server: GoogleSyndication.com

Pony Malta

pony

Advertiser: Bavaria S.A.

Campaign:"La Zona Pony Malta - El Hombre de Acero" Sorteo (Zonapony.com)

Language: Spanish

Description: Pony Malta contest with "El Hombre de Acero"(Man of Steel) movie tie-in.  Complete "Missions" and upload pictures to ZonaPony.com site for a chance to win a trip to Warner Bros. Studios in Los Angeles.

Sites: Colombia.com

Server: mdn.net (DoubleClick)

 

Redd's Beer

dryAdvertiser: SABMiller plc.

Campaign: "Dry"

Language: Spanish

Description: AmpliaTuMundo.com website for Redd's Dry beer.  Redd’s is aimed at males and females in the 18- to 34-year-old market and has a crisp, clean, apple taste.  The "Dry" version has a slightly higher alcohol content than the "Original" version (5.0% vs. 4.5%).

Sites: CanalRCN.com (Colombia), Colombia.com, ElHeraldo.com.co, Soho.com.co

Servers: digital.Semana.com, e-Planning.net, mdn.net (DoubleClick)

 

 

 

 

 

Source: Media Economics Group, ColombiaWebMonitor™. For more information please call: 1 (704) 841-2030.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.