Breaking Ads Colombia: Gana.com.co, Redd’s and Pony Malta ::: Premium Content:::

Portada and Media Economics Group present a new selection of digital campaigns from Colombia. Breaking Ads Colombia features a selection of digital campaigns in the country between the last week of June and the first of July.

Below the detailed campaigns of Gana.com.co, Reeds Dry and Pony Malta.

Gana.com.co

gana

Advertiser: Grupo Antioqueño de Apuestas

Campaign: "Completa tu suerte"

Language: Spanish

Description:"Completa tu Suerte" is a new lottery promotion fo Julu and August from Gana Colombia

Sites: Caracol.com.co, RadioAcktiva.com

Server: GoogleSyndication.com

Pony Malta

pony

Advertiser: Bavaria S.A.

Campaign:"La Zona Pony Malta - El Hombre de Acero" Sorteo (Zonapony.com)

Language: Spanish

Description: Pony Malta contest with "El Hombre de Acero"(Man of Steel) movie tie-in.  Complete "Missions" and upload pictures to ZonaPony.com site for a chance to win a trip to Warner Bros. Studios in Los Angeles.

Sites: Colombia.com

Server: mdn.net (DoubleClick)

 

Redd's Beer

dryAdvertiser: SABMiller plc.

Campaign: "Dry"

Language: Spanish

Description: AmpliaTuMundo.com website for Redd's Dry beer.  Redd’s is aimed at males and females in the 18- to 34-year-old market and has a crisp, clean, apple taste.  The "Dry" version has a slightly higher alcohol content than the "Original" version (5.0% vs. 4.5%).

Sites: CanalRCN.com (Colombia), Colombia.com, ElHeraldo.com.co, Soho.com.co

Servers: digital.Semana.com, e-Planning.net, mdn.net (DoubleClick)

 

 

 

 

 

Source: Media Economics Group, ColombiaWebMonitor™. For more information please call: 1 (704) 841-2030.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.