Sports Marketing Forum, NYC Sept. 25: What Marketers need to learn about Gooool!

Portada is organizing the Hispanic Sports Marketing Forum in New York City’s Scholastic Auditorium on Sept 25.  The Forum's program created in partnership with sports marketing agency ACM is designed to give brand side marketers, agencies and media executives an in-depth understanding of the Hispanic sports marketing landscape. Special emphasis will be placed on the upcoming 2014 Soccer World Cup in Brazil. New research, best practices and case studies of sports activations will be analyzed by major experts including:

Ignacio Cassinelli, Editor, Soccer Confidential
Jaime Cardenas, CEO & Founder, ACM
Camilo Durana, Global Director Sports and Entertainment, Budweiser (AbInbev)
John Guppy, Founder, Gilt Edge Soccer Marketing
Jesus Ostos, Brand Marketing Group Manager, Brown Forman
Fernando Schwartz, Anchor, ESPN Deportes

Many more Thought Leaders to be announced soon!

hsmf_300x250(1)You can register to the Hispanic Sports Marketing Forum by attending it independently or in combination with Portada’s 7th Annual Hispanic Advertising and Media Conference which takes place in the same venue on September 26.
Sponsorship Opportunities: Portada has a wide selection of sponsorship opportunities for the Hispanic Sports Marketing Forum which can include a special Hispanic sports marketing editorial feature in Portada’s Q4 2013 issue (circ. 20,000 reach 90,000) as well as digital exposure. To inquire how to align your brand with this important event and be on top of mind of marketers wanting to reach Hispanics for the 2014 Soccer World Cup, please contact Kelley Eberhard at 1212 685 44 41 (


Editorial Staff @portada_online

Portada Staff

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.